Heluva Good! To Sponsor NASCAR Truck Series Race At New Hampshire Motor Speedway

LOUDON, N.H. February 11, 2009: Officials of New Hampshire Motor Speedway and Heluva Good!®, a leading producer of real sour cream dips, cheese, and condiments, announced today that the NASCAR Camping World Truck Series will have a "Heluva Good!®" Saturday at the speedway on September 19, 2009.

The NASCAR Truck Series event will be named the "Heluva Good!® 200." This is a significant addition to their already strong support of NASCAR racing at the speedway. Currently, Heluva Good!® sponsors pole qualifying for all five NASCAR divisions competing at New Hampshire Motor Speedway in June and September and both of the NASCAR Camping World Series East races in June and September.

"We are pleased to be able to expand our presence at New Hampshire Motor Speedway this year and build upon the success of last year's program," said Chris Ross, vice president of marketing for Heluva Good!®. "The Heluva Good!® brand is built upon the attributes of big and bold flavors which complement the characteristics of NASCAR's passionate fan base."

"We are delighted that this well-respected, New England-based company continues to recognize the marketing power of New Hampshire Motor Speedway," said Jerry Gappens, executive vice-president and general manager of New Hampshire Motor Speedway. "We are really looking forward to expanding our partnership with Heluva Good!® and helping them deliver their message to the hundreds of thousands of our brand-loyal race fans."