Coors Light Drops Green Flag on Season of Refreshing Moments with NASCAR Sprint All-Star Race Access and 4-Day Weekends

Coors Light, Official Beer of NASCARŪ, to Honor Drivers with the Coors Light Pole Award

MILWAUKEE and GOLDEN, Colo. February 11, 2009: The race for Rocky Mountain Cold Refreshment is on.

Coors Light, “The World’s Most Refreshing Beer”™ and Official Beer of NASCARŪ, gears up its official sponsorship of the 2009 season by giving away access that can’t be bought for adult race fans to experience the 2009 NASCAR Sprint All-Star Race™ at Lowe Motor Speedway May 16, as well as all other races throughout the season.

In the second year of a five-year sponsorship agreement, Coors Light and Coors Banquet have exclusive category rights to use NASCAR marks in advertising, packaging and promotions, as well as access to one-of-a-kind NASCAR VIP experiences, Coors Light Pole Award presentations and VIP access at the NASCAR Sprint All-Star Race Weekend.

Until April 1, fans can enter to win an All-Star Access prize package for four at the 2009 NASCAR Sprint All-Star Race in Charlotte. Then, from April 1 through November 1, winners will be chosen each week and sent to a Coors LightŪ 4-Day NASCARŪ Racing Weekend. Entry codes for both of these sweepstakes can be found on specially marked packages of Coors Light and Coors Banquet, allowing fans to enter at CoorsLight.com/racing for a chance to win.

“Coors Light is thrilled to provide memorable moments for race fans this entire season,” said Lee Dolan, vice president of marketing for the Coors brands. “As a proud NASCAR partner, Coors Light and Coors Banquet are the brands that adult race fans celebrate with during NASCAR weekends throughout the year.”

Coors Light’s sponsorship includes the Coors Light Pole Award, NASCAR Sprint Cup Series™ and NASCAR Nationwide Series™, further enhancing the Coors Light experience on race weekends.