FatWire Selected by Trader Media Group to Strengthen Automotive Brand and Enhance Web Experience

MINEOLA, N.Y.--FatWire Software today announced that Trader Media Group (TMG), one of Europe’s largest specialist multi-media groups and provider of market leading websites and their associated magazines, including Auto Trader - the UK’s number one automotive website and magazine, has selected the FatWire Content Server web content management platform to boost its automotive marketplace brand and enhance the web experience for customers. TMG chose the FatWire platform for its ease of use, scalability and ability to deliver a personalized and compelling web experience.

As a one-stop-shop for motorists, TMG’s Auto Trader website (www.autotrader.co.uk) maintains a strong market leadership position. Over 10 million buyers, sellers and prospects a month rely on Auto Trader to provide them with the latest information and to buy and sell using classified ad listings, serving over 600 million page impressions each month. TMG needed a scalable and robust content management platform to efficiently publish their targeted and relevant editorial information and content items to the website

TMG selected FatWire.to take AutoTrader.co.uk to the next level of growth as they broaden the user engagement on the site. FatWire’s leading web content management capabilities within FatWire Content Server, and its ability to easily support an enterprise-scale web presence, were central to their decision. FatWire’s Web Experience Management (WEM) platform includes robust features for content authoring, site design, content publishing, targeted content delivery, customizable web content analytics, and user participation. This powerful FatWire platform will serve as the foundation for the development of the Auto Trader website, enabling efficient management of its extensive and compelling automotive content.

The FatWire Engage module aligns with FatWire Content Server to enable TMG to define the specific web content that will be delivered to targeted customer segments. Using the FatWire Analytics module, TMG can then conduct tracking and reporting on individual content items, promotions, and visitor segments to optimize their personalized information and campaigns. Finally, FatWire Satellite Server’s intelligent caching system ensures that the Auto Trader website maintains peak performance even for dynamic, personalized pages, delivering a positive experience for all their online visitors.

“As Europe’s most popular automotive website, Auto Trader is the source customers rely on for the information they need to make informed purchasing and sales decisions, as well as being a source of entertainment and advice around the world of motoring,” said Dominic Collins, Group Director of New Media at TMG.”With the FatWire platform, we can deliver targeted content to specific segments, and engage customers in an online community to strengthen our brand and maintain our position as a trusted resource in the automotive industry.”

“The rapid proliferation of online information has accelerated demand for personalized content that meets customers’ specific needs and interests. The customer now expects to quickly receive only the most relevant information, so they can make informed purchasing decisions.” said Andrew Martin, regional director of Northern Europe for FatWire. “FatWire provides invaluable support for companies like TMG, with solutions that deliver an engaging web experience across even the largest-scale web presence – an essential component for converting prospects to customers and for keeping customers coming back for more."

About Trader Media Group

Trader Media Group, a division of Guardian Media Group, is one of Europe’s largest specialist multi-media groups and provider of market leading websites and their associated magazines, including Auto Trader - the UK’s no 1 automotive website and magazine.

Trader Media Group operates in the UK, Ireland, Italy and South Africa. The Group is looking to expand on its winning formula: giving trade customers the opportunity to choose all effective channels to market; building the service and relationship with dealers and manufacturers; and strengthening its portfolio of automotive and specialist classified titles.

Trader Media Group is jointly owned by Guardian Media Group and Apax Partners.

About FatWire

FatWire Software (www.fatwire.com) provides industry-leading Web Experience Management (WEM) solutions that enable organizations to deliver a rich online experience to users and to simplify management of their web presence. FatWire is headquartered in Mineola, N.Y. and serves over 500 customers from offices in 10 countries.

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