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Alpine's 7909 Head Unit Wins 'Best Ever' CD Receiver Award

Editor¹s Note: Product photo available upon request.

For Immediate Release


Mobile Electronics Magazine Bestows Honor Voted by Industry Members

TORRANCE, Calif., Feb. 10, 2009 ­ Alpine Electronics of America, Inc., the
industry-leading manufacturer of automotive mobile media solutions, has been
honored with the award for ³Best Ever² CD receiver by Mobile Electronics
magazine.  The online poll of the mobile electronics industry was conducted
during the fall of 2008 and Mobile Electronics recently presented the award
to Alpine. 

In 1989, Alpine introduced the 7909 (with an SRI of $1,200) as the company¹s
flagship AM/FM CD receiver, targeted to audiophile consumers and auto sound
competitors.  The 7909 was best known for its incredible sound quality at a
time when the CD format was gaining major popularity in the car.  It used a
dual Digital-to-Analog Converter (DAC) architecture designed to outperform
other single DAC-based CD receivers.  The 7909¹s 18 bit, 18x oversampling
technology used with a 1 bit DAC delivered the best possible sound
reproduction for CDs.  The unit also featured CD Straight, which allowed the
audio signal to bypass the bass, treble, balance and fader controls for the
purest sound reproduction in the automotive aftermarket.  Its 4-volt preamp
outputs helped to further reduce noise.

The 7909¹s performance made it a favorite among consumers and a popular
source unit for International Auto Sound Challenge Association (IASCA)
competitions.  In 1998, Alpine re-introduced the 7909 Anniversary Edition,
tied-in to the company¹s 20th anniversary in North America.  Acknowledging
the changes in consumer use, the Anniversary Edition did not have the Quick
Release Bracket (QRB) pull-out chassis design that was found on the original
7909.  Today, the 7909 still enjoys a strong cult following among car audio

³Alpine has always held exceptional sound quality as one of our key tenets,
and the 7909 set this foundation for Alpine¹s Engineering Team.  This
knowledge ultimately influenced Alpine¹s product design principles,
resulting in its strong reputation for sound quality,² said Stephen Witt,
vice president, marketing, Alpine Electronics.

About Alpine Electronics
Alpine Electronics is an automotive electronics manufacturer that supports
drivers in over 60 countries and provides the world¹s leading automakers
with audio, video, navigation and driver assistance products.  The company
specializes in system integration solutions with innovative vehicle
entertainment and information technologies.

Alpine¹s R&D and manufacturing facilities in Japan, China, Europe and North
America ensure that all products address the real world requirements of
drivers in each market.  The company is committed to developing products
that are safe, comfortable and eco-friendly for the automotive environment.

For more information about Alpine Electronics, visit>
.  For more information about Alpine¹s aftermarket products, visit> .

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Media Contact:
Connie Sung
WONGDOODY (for Alpine)