OneCommand Named Preferred Service Reminder Provider by Kia Motors America

CINCINNATI--OneCommand, (www.onecommand.com), the nation’s leader in preference-based, automated, multichannel marketing, today announced that its fixed operations package, ServiceConnect, has been selected as a preferred Service Reminder solution by Kia Motors America (KMA). OneCommand’s ServiceConnect combines the technology of RPM, acquired by CallCommand in 2007, with OneCommand’s powerful suite of customer communication tools. It is one of three solution providers recommended by KMA to its nationwide network of auto dealers.

ServiceConnect enables timely, personalized and targeted communications based on each consumer’s specific ownership profile and driving habits. Benefits include increased service revenue and dollars spent per RO, improved appointment show ratios, reduced marketing expenses and greater service frequency. Furthermore OneCommand offers ServiceConnect with a no-risk guarantee to increase service revenue and owner loyalty.

“This appointment from KMA further reinforces OneCommand’s commitment to helping automotive dealers achieve greater profitability while reducing expenses. During tough economic times, such as these, service retention is essential to a dealer’s longterm success. According to NADA statistics, service and parts profits accounted for 81 percent of total dealership operating profits in 2007,” explained Marvin Grimm, Executive Vice President of OneCommand.

One of the many benefits of ServiceConnect is its ability to provide multi-channel communications through a customer’s preferred communication channel. ServiceConnect includes targeted mail, voice messaging, text messaging, email marketing, online service scheduling, online reporting and consumer web pages.

Representing Kia Motors America is Karl Ulrich, the National Manager, Parts Sales, Marketing and Information of Mobis Parts America, LLC, who commented: “Kia Motors America’s goal for its parts marketing programs has always been and will always be to help Kia’s dealership’s grow their Fixed Operations business. Programs like OneCommand’s ServiceConnect offer a solid solution, with measurable results, for retailers to easily communicate with their service customers at the right time and with the right message. This is a critical component to fixed operations growth and success in today’s market.”

“Kia dealers leveraging OneCommand’s solutions have the opportunity to receive co-op funds from KMA credited directly to their invoice. OneCommand handles the entire process, helping dealers to receive funds much faster than ever before,” continued Grimm.

Additionally, ServiceConnect ensures compliance with all legislation for all communication channels. As regulations guidelines become stricter, OneCommand takes compliance responsibility off the dealer’s shoulders and manages everything for the dealer.

About OneCommand (http://www.onecommand.com)

OneCommand is a leading provider of integrated and automated, personalized communications designed to stream line work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients to realize significant improvements in loyalty and retention, frequency of visit and overall profitability. In 2008 the Company delivered over 150 million personalized communications on behalf of over 4,000 clients throughout North America.

OneCommand’s proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams. By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach paired with custom automation of timely, relevant and consistent communications has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email lleugers@OneCommand.com or visit http://www.onecommand.com.

About Kia Motors America

Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline “The Power to Surprise.”

Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.