Renault Twingo Puts On A Show
PARIS, France – February 6, 2009: Renault will present the Twingo at the Paris PTS (Personalization, Technology and Mechanical Sports) from February 19 to 22, 2009, at Villepinte. At the PTS, in this temple to customization which welcomed more than 120,000 visitors in 2008:
Renault Twingo is a feisty, practical and connected car, whose appeal has already won over almost 140,000 customers in Europe and is the leading car in its category in France. Customization is a major trend; from mobile phone covers to textile products, the consumer needs to make the product “unique” so that it reflects his values, tastes and personality. Many customers have already made Renault Twingo “unique” thanks to the customization offers proposed right from the launch.
Broadening of Twingo’s customization offer:
The
customization options for Renault Twingo are unlimited, thanks to the
decorative trim available. For example, freestyle graphics (available in
black or white Tattoo or Poppies, at a cost of €35 for 3) can be
placed wherever the customer wishes, ensuring that the product is
completely exclusive. Previewed at the PTS, more than 45 new offers will
join the existing range.
Renault’s designers have worked on three
creative themes:
The new offer will allow the customer to order a customized Twingo with the following elements to be chosen as options: aluminium wheel rims or coloured hubcaps, rear view mirror shrouds, central pillar trim, fog lamp mouldings and decorative trim.
A website dedicated to customization: www.twingototalperso.com
This site won an award at the Meribel ad festival and its purpose is to let
web users find the right Twingo for them. To do this, the visitor creates
an alter ego using a specially-created morphing tool. Then, the tool
suggests the most suitable car for the visitor's personality. The web user
can then configure and customize the car at leisure, using real-time 3D
technology, and order a t-shirt with a Twingo picture.
Angel and Devil
A show is a great place to meet the general
public, and as such is an opportunity to present our creative ideas and to
gauge reactions to new offers to help us select our offers of the future.
Two Twingo Renault Sport cars have been converted to represent Angel and
Devil, a graphic theme demonstrating all the design potential offered by
Twingo in terms of customization. It highlights the Twingo's sporty aspect,
by connecting the 2 optical blocks of the front side, continuing to the
rear tailgate, finishing up on the "Twingo" marked on the tailgate, like a
comet tail. The contrasting colours and matte effects draw the eye in and
offer an original take on the volumes and lines of the Twingo:
The vehicles are Twingo Renault Sport cars specially equipped with:
Discovering the sensations of Renault Sport
Visitors can get
right behind the wheel to enjoy the sensations of Renault Sport:
Mégane Renault Sport R26.R: sports car of the year
On the
Stand, Renault will present the car voted “sports car of the
year”: Mégane Renault Sport R26.R., which was nominated by a jury of
drivers and journalists from the editorial board of Echappement magazine.
Mégane R26.R holds the Nürburgring circuit record in its category with a
time of 8’17" achieved on June 23, 2008. With this award, Mégane
R26.R once again demonstrates the excellence and know-how of Renault Sport
Technologies.
Mégane Trophy: the ultimate expression of competition sedans
Renault Sport Technologies is exhibiting the Mégane Trophy on the stand,
the new gold standard in circuit competition sedans.