AutoBrag.com Reports Toyota 2008 Market Statistics
SAN DIEGO--AutoBrag, Inc. today released its annual Toyota Motor Corp. (NYQ: TM) Sales United States market statistics. For the calendar year ending 2008, the average selling price for a new Toyota vehicle was $24,395.18 with an average discount of $2,744.66 or 9.74% off of the manufacturer's suggested retail price (MSRP). The average discount increased $694.13 or 25.72% versus the average discount for all Toyota vehicles in the year ending 2007.
In the fourth quarter of 2008, the average selling price of a new Toyota was $24,592.87 with an average discount of $3,856.42 or 13.10% off of MSRP. This is an increase of 92.05% versus the same period in 2007. For the fourth quarter ending 2007 the average selling price of a new Toyota was $24,481.12 with an average discount of $1,811.59 or 6.82% off of MSRP.
According to AutoBrag CEO Danny Chan, "It is very evident that the tough economic environment is forcing Toyota to offer unprecedented rebates and incentives. The almost doubling of the average discount on all new Toyota vehicles in the fourth quarter of 2008 versus 2007 is quite astounding."
|
Make / Model |
Avg Selling Price |
Avg Dollars Off MSRP |
Avg % Off MSRP |
|||||||||
| 2008 Toyota 4Runner | $30,294.00 | $4,722.29 | 13.45% | |||||||||
| 2008 Toyota Avalon | $31,362.00 | $3,890.08 | 11.02% | |||||||||
| 2008 Toyota Camry | $22,317.00 | $2,001.22 | 8.04% | |||||||||
| 2008 Toyota Camry Hybrid | $27,121.00 | $2,216.94 | 7.41% | |||||||||
| 2008 Toyota Camry Solara | $27,636.00 | $2,773.93 | 9.10% | |||||||||
| 2008 Toyota Corolla | $16,074.00 | $1,465.13 | 8.28% | |||||||||
| 2008 Toyota FJ Cruiser | $27,692.00 | $2,263.53 | 7.54% | |||||||||
| 2008 Toyota Highlander | $31,560.00 | $4,370.83 | 12.06% | |||||||||
| 2008 Toyota Highlander Hybrid | $41,418.00 | $2,667.83 | 5.99% | |||||||||
| 2008 Toyota Land Cruiser | $66,071.00 | $5,741.30 | 7.98% | |||||||||
| 2008 Toyota Matrix | $17,259.00 | $1,523.72 | 8.09% | |||||||||
| 2008 Toyota Prius | $24,964.00 | $1,141.60 | 4.35% | |||||||||
| 2008 Toyota RAV4 | $23,673.00 | $2,411.75 | 9.18% | |||||||||
| 2008 Toyota Sequoia | $44,411.00 | $6,664.54 | 12.95% | |||||||||
| 2008 Toyota Sienna | $27,217.00 | $3,458.42 | 11.25% | |||||||||
| 2008 Toyota Tacoma | $23,202.00 | $2,416.27 | 9.28% | |||||||||
| 2008 Toyota Tundra | $29,860.00 | $4,469.16 | 13.07% | |||||||||
The report statistics can be viewed in its entirety at: http://www.autobrag.com/reports/2008_Toyota_Annual_Report.html
AutoBrag was launched in 2006 as a search engine to track and monitor pricing on new car dealership websites in order to answer the question, "How much should I pay". The search engine grabs prices from no-haggle dealerships that focus on volume pricing. Buy-now prices are compared to vehicle MSRPs in order determine actual car sales prices. Subsequently, AutoBrag launched its Braggle System for New Cars which enables new car shoppers to negotiate the lowest new car prices by making anonymous offers to local dealerships simultaneously with just a few clicks. This essential car negotiation tool is free for both car shoppers and dealerships, allowing dealerships to pass their saving in lead generation fees back to the car buyer.
AutoBrag is located in San Diego, California. For questions, please call 858.779.9191 or for more information, please visit www.autobrag.com.