Victory Announces Industry Leading, Five-Year Warranty Program

MEDINA, Minn., Feb. 6, 2009 -- Victory Motorcycles is offering the motorcycle industry's only full-line, five-year limited warranty and it's available on all new Victory bikes sold through its national dealer network. In ten years, Victory Motorcycles has made its mark on the industry by creating a class-leading, full-line of premium cruisers and touring motorcycles based on creative styling and innovative engineering.

Featuring a total cost of ownership that is 22 percent less than the cost of a similar Harley-Davidson over a five-year period, Victory Motorcycles are not only attractive on the road, but built to ride for many worry-free miles. Low-maintenance, high-horsepower and enduring reliability have been the backbone of the Victory Motorcycles brand for a decade. With more than 50,000 units sold, Victory Motorcycles has proven itself in the marketplace and is poised for continued growth.

"The Victory Motorcycles brand translates into tremendous value for our owners," says Mark Blackwell, vice president of Victory Motorcycles. "Our resale value is in line with the industry leader, and Victory is at the top of consumer satisfaction charts with a 95 percent owner's satisfaction rating. We work hard to ensure every Victory Motorcycle is built to our highest standards. The new extended warranty is our way to share the confidence we have in our products."

The limited time offer and transferable warranty program is valid for any new and unregistered Victory Motorcycle and is a full-coverage program inclusive of the whole motorcycle. Motorcycles sold after January 1, 2009 will be retroactively included in this program.

  For more information, visit your local Victory Motorcycles' dealer.

  About Polaris

With annual 2008 sales of $1.9 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER(TM), snowmobiles and Victory motorcycles for recreational and utility use.

Polaris is a recognized leader in the snowmobile industry, and one of the largest manufacturers of ORVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, is rapidly making impressive in-roads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories, is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.

* Offer valid only in the United States and Canada and does not apply to prior purchases. The five-year coverage consists of 48-month POLARISTAR ESC coverage in addition to the Victory 12-month Factory Limited Warranty for a total of five-years. The POLARISTAR ESC carries a standard $50 deductible with no mileage limitation. The POLARISTAR ESC will be mailed in six to eight weeks from receipt of purchase.