Research and Markets: Italy Consumer Car Wash Survey Revealed That Italian Motorists Wash Their Car 12 Times per Year

DUBLIN, Ireland--Research and Markets(http://www.researchandmarkets.com/research/dd4b5e/italy_consumer_car) has announced the addition of the "Italy Consumer Car Wash Survey" report to their offering.

For this report motorists have been surveyed regarding their car washing behaviour, preferences and service satisfaction. Specifically the study reveals how frequently motorists wash their car, the channels used and the popularity of each. It also assesses what is important to motorists when they are selecting how to wash their car and measures how different wash types perform in meeting their expectations.

Scope

Frequency of car washing by different methods including service station auto washes, standalone washes, hand car washing at home or by a third party.
The relative importance of different car wash features such as location, value for money, speed, wash quality and care of vehicle exterior.
An assessment of customer car washing behaviour and preferences segmented by gender, income, age, vehicle mileage and region.
Insight into the car washing methods and most popular brands used as well as the performance of different types of wash against customer expectations.

Highlights of this title

An unusually diverse selection of wash types have been used by Italian motorists in the past year. Over half of motorists have washed their car by hand and visited a standalone car wash. Italy is a market where a standalone car wash operator is more likely to be used than a service station operated car wash.

In Italy service station jet washes achieve the second highest levels of customer service satisfaction following hand washing. Service station automatic washes exceed customer expectations for half of the assessment criteria.

The study revealed that Italian motorists wash their car 12 times per year. This varies depending on standard demographics, motoring behaviour and the types of car wash used. The market shows a clear, negative correlation between age and the number of times an individual has washed their car.

Key reasons to purchase this title

Make informed car wash and marketing investments by identifying what is most important to motorists when selecting how to wash their car
Improve customer targeting by uncovering the characteristics of those that elect to use different car washing methods
Measure the relative performance of your type of car wash installation in meeting the expectations of motorists.

Key Topics Covered:

OVERVIEW
This product is delivered in a PowerPoint (.ppt) and the survey data is in Data pack format (.xls).
Introduction
Scope
Key reasons to use this brief

For more information visit http://www.researchandmarkets.com/research/dd4b5e/italy_consumer_car

Source: Datamonitor