StreetFire.Net Signs Naderi, Chu and Robleto to Expand Original Content Capabilities

Culver City, CA January 20, 2009: In order to expand its in-house content and premium channel partnerships, StreetFire.net recently added key editorial and marketing staff members John Naderi, Ricky Chu and Michael Robleto, who will be applying their brand of engaging automotive content to StreetFire’s expansive network. Click here to watch the video. StreetFire.net is currently the go-to video sharing site for automotive, motorcycle and motorsports enthusiasts.

Naderi, Chu and Robleto will create compelling editorial features and establish additional premium channel partnerships that will enhance the end user's experience when paired with StreetFire’s ever-growing amount of user-generated video content. “We feel that expanding our original content is the next step toward providing our end users with a one-stop automotive information and entertainment experience,” said StreetFire.net's CEO, Glenn Rogers, “Bringing in a ready-made cohesive team with a proven track record lets us hit the ground running toward achieving our goals.”

“I'm tremendously honored to be on the StreetFire team,” added Naderi. “I'm excited to be able to deliver editorial content to such a massive and influential audience such as this.” John Naderi will be heading up the editorial team, assuming the newly created position of Executive Editor. His experience encompasses both print and the web, as he was previously editor-in-chief of Super Street magazine, taking it to number one in its segment with an all time high circulation of 333,000, and he was responsible for launching both Overboost.com, one of the first sport compact digital media producers, and RiceBoyTV.

Ricky Chu is taking on the Editor role alongside Naderi, bringing a more technical angle with his experience as special project editor for Super Street magazine and editor for Project Car, Primedia’s most successful special issue publication (SIP). Chu was most recently the technical editor at RiceBoyTV.

Michael Robleto backs up this creative team with business and marketing savvy in the role of Sales and Marketing. He offers StreetFire nine years of experience as the associate group publisher for the leading sport compact titles at Primedia, as well as marketing, branding, and advertising experience at RiceBoyTV.

Naderi, Chu and Robleto first worked together at Super Street magazine and more recently at the critically acclaimed RiceBoyTV.com. The team will begin work at StreetFire immediately.