Andrew Roberts To Join Mercedes-Benz UK Limited As Communications Director

MILTON KEYNES, United Kingdom – January 20, 2009: Andrew Roberts has been appointed to the role of Communications Director for Milton Keynes-based Mercedes-Benz UK Limited, effective 26 January 2009.

He takes over responsibility for product, brand and corporate communications for Mercedes-Benz Passenger Cars and Commercial Vehicles, smart, Maybach and Mitsubishi Fuso Canter, as well as the company’s Corporate Events and Public Affairs remits.

Roberts joins Mercedes-Benz from Land Rover, where he was Director, Global Product & Brand Communications and Experiential Marketing.

Wilfried Steffen, President and CEO of Mercedes-Benz UK, commented: “Andrew joins us as a key member of our senior management team at a challenging and exciting time for the company and for our industry as a whole. He will play an important role in helping us promote all the products, innovative technologies, services and events that this company has to offer, and we look forward to having him on board.”

Andrew Roberts on joining Mercedes-Benz: “The three-pointed star is one of the most iconic brands in the world and, here in the UK, represents one of the most impressive line-ups of brands and products in the industry. The diversity of the company’s range is a tremendous strength, especially in the challenging times that the motor industry is currently going through. I look forward immensely to building on the work of an already strong team to maximise every opportunity in the most effective way possible.”