FRISBY PERFORMANCE TIRE NAMED PRESENTING SPONSOR FOR IMSA LITES

Braselton, GA. January 12, 2009: Frisby Performance Tire is the new presenting sponsor for the IMSA Lites championship.

The International Motor Sports Association and Frisby Performance Tire are announcing a partnership for the 2009 season that will see the Illinois-based firm take over the role of presenting sponsor for IMSA's highly competitive prototype development championship.

For the third consecutive season, IMSA Lites presented by Frisby Performance Tire will start its season at Sebring International Raceway. It will open its season at the American Le Mans Series' 57th Mobil 1 Twelve Hours of Sebring presented by Fresh from Florida. The full 2009 schedule for IMSA Lites presented by Frisby Performance Tire includes seven double-event weekends - six supporting the American Le Mans Series - at North America's finest permanent road courses.

"IMSA Lites plays a critical and important role within IMSA as it cultivates and prepares prototype competitors and teams for a future in the American Le Mans Series," said IMSA COO Tim Mayer. "IMSA and each of its sanctioned championships are committed to growing and developing road racing talent for today and the future. That has been IMSA's mantra for the past 40 years and will continue to be so well into the future thanks to championships like IMSA Lites presented by Frisby Performance."

Service provider for the series since its debut in 2006, Frisby Performance Tire distributes a wide variety of premium racing tires. Frisby services teams in multiple motorsport disciplines with the focus primarily on road racing and rally.

"We look forward to an exciting 2009 season as the presenting sponsor of the IMSA Lites championship," said Bob Schaefer, CEO of Frisby Performance Tire. "We are providing the same Hankook F200 racing slick, the tire choice of the IMSA Lites presented by Frisby Performance Tire competitors."