Renault Resilient Amid A Global Market Crisis
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PARIS, France – January 9, 2009: In a world market that fell 4.8%, the Renault Group reported a 4.2% drop in sales, for a 3.6% increase in market share. The Group pursued its international growth with a 1.5% rise in sales outside Europe to a total of 873,798 units, nearly 37% of all Renault group sales.
Results by Region
Europe Region: Renault increases its share
of the passenger car market by over 1 point In a crisis-struck European
market that fell 8.1%, the Renault Group grew its market share 0.2 points.
Renault continued its strategy of reducing sales to short-team rental
companies, a policy that, in the current economic climate, is proving
particularly beneficial to residual values for used vehicles.
Americas Region: Renault posts the largest market share growth among carmakers in Brazil
The Group increased sales 56.4% to a record 115,000 vehicles in Brazil. Group market share rose 1.2 points to 4.3% and Renault became one of the top six brands in Brazil. Nearly 40,000 Sandero units and more than 36,500 Logan units were sold in the country.
Euromed Region: Renault pursues growth in Russia, selling over 100,000 units
Group sales increased 6.8% in Russia, topping the 100,000 sales mark for the second consecutive year. The Group continued to lead the Moroccan market, with 27.8% market share.
Asia-Africa Region: Renault reports 12.2% growth
The Group grew its market share 3.5 points in Iran, with more than 54,000 Logans delivered.
Results by model
The situation in 2008
The year was marked by the arrival of
an unprecedented global financial and economic crisis. The crisis quickly
hit the automotive markets, practically all of which fell considerably.
The world market grew in the first four months of the year. The European market was stable and the main emerging markets reported strong growth. The Spanish and Italian markets were the only ones to show the first signs of falling off. Group sales were up 7.3% at end of April, driven by performances in France and in the Group’s three other Regions.
Between May and September, the downturn spread across Europe, notably to the UK. Growth in international markets slowed and Group sales on these markets did not compensate for the deterioration in Europe.
From October, the market decline intensified in Europe, and the main emerging markets in which the Renault group is present began to drop off as well (Russia, Brazil, Romania and Turkey).
“The intensity of the crisis affecting the automotive sector and the brutal fall in our main markets led us to review our growth objectives for 2008. Despite the crisis, the Renault Group has grown its market share,” said Patrick Blain, Executive Vice President, Sales.