Penske Racing Announces Rolex 24 at Daytona Driver Lineup and Sponsorship by Crown Royal Cask No. 16
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The storied whisky brand will be a primary sponsor on a special Crown Royal Cask No. 16 Penske Porsche Riley Daytona Prototype at the Rolex 24 at Daytona on January 24-25, 2008. Driving the No. 16 machine in the legendary endurance event will be multiple sports car champions Romain Dumas and Timo Bernhard, joined by Team Penske IndyCar Series pilot Ryan Briscoe.
Crown Royal Cask No. 16 will continue as a major associate partner for the remaining 11-race Grand-Am season on the Penske Porsche Riley Daytona Prototype. Bernhard and Dumas will co-drive in those 11 events.
"To partner up with such a legendary brand is exciting for our organization," said Tim Cindric, president, Penske Racing. "We look forward to continuing to add to our many sports car racing successes and I feel we have been able to put together a great team that is capable of running up front all season."
"Crown Royal is excited to begin its association with Penske Racing in the Grand-Am race series. We look forward to being a part of the success story they are continuing to build in car racing," said Sven Muhlenberg, brand manager, Crown Royal.
In addition to sponsoring Penske Racing, Crown Royal Cask No. 16 is the presenting sponsor of the 2009 Grand-Am Rolex Sports Car Series. Crown Royal Cask No. 16 is the exclusive whisky of the Grand-Am Series. Bringing together two great traditions, Cask No. 16 furnishes a unique blend of Crown Royal in rare cognac casks made of oak from the renowned Limousin Forest in France. Cognac continues to thrive as a luxury spirit and the taste of Crown Royal Cask No. 16 is far beyond the ordinary. With its cognac finish, Cask No. 16 combines the luxurious taste of cognac with the sensationally smooth taste experience of Crown Royal to form an incredible new ultra-premium offering for consumers.