Subaru Australia Adds Value

MELBOURNE, Australia – January 5, 2009: Despite price rises by several competitors, Subaru has reduced the cost on some popular variants in its Symmetrical All-Wheel Drive range.

The entry-level Impreza R sedan and hatch have reduced by $1500, now starting at $22,990 for manual variants.

Liberty 2.5i SPORTSHIFT automatic sedan and wagon have both reduced by $2000 to $32,990 for the sedan and $34,990 for the wagon.

Outback 2.5i SPORTSHIFT automatic has reduced by $2000 to $36,990.

Nick Senior, Managing Director, Subaru Australia, said: “Our currency hedging has enabled us to pursue this aggressive tactical pricing policy.

“While other brands are increasing prices, we have a window of opportunity because of our hedging strategy.

“Obviously with the dramatic drop in the exchange rate of the Australian dollar versus the Yen, we will inevitably have to review prices in the future, but just now we are passing on our good fortune to our customers.

“Combined with our five-star rating for occupant safety, great resale value, durability and whole-of-life costs, Impreza represents remarkable value.

“Impreza achieved record sales in 2008 and these latest changes can only expand its appeal to a broader audience.”

Revised Impreza R pricing:

These are retail recommended prices and do not include dealer and statutory charges.

Impreza R manual $22,990 (-$1500) Impreza R SPORTSHIFT automatic $24,990 (-$1500)

Revised Liberty 2.5i pricing:

Liberty 2.5i SPORTSHIFT automatic sedan $32,990 (-$2000 ) Liberty 2.5i SPORTSHIFT automatic wagon $34,990 (-$2000 )

Revised Outback 2.5i pricing:

Outback 2.5i SPORTSHIFT automatic $36,990 (-$2000)