Toyota Announces U.S. Executive Appointment

TORRANCE, Calif., Dec. 23, 2008; Toyota today announced the promotion of Robert C. Daly from group vice president to senior vice president at Toyota Motor Sales, U.S.A., Inc. (TMS), the U.S. sales, marketing and distribution arm, effective January 1, 2009.

Daly, 58, will replace Dave Illingworth, chief planning and administrative officer, who previously announced his retirement effective January 1, 2009.

In addition to overseeing the North American Planning department, the Toyota Customer Services division and the AirFlite Inc. subsidiary, Daly will be responsible for Finance and Administrative Services, Legal and Corporate Responsibility, Human Resources, Information Systems and the University of Toyota. He also is a member of the TMS Executive Committee.

"Bob Daly is especially well qualified to serve as one of our company's top leaders," said TMS President Jim Lentz. "His experience spans major operational and administrative areas, and he has an impressive record of achievement."

Daly started with Toyota in 1985 as industry affairs manager in the Washington, D.C. office. He joined the headquarters staff in Torrance as service operations manager and subsequently served as corporate manager, Service and Parts Operations; vice president and general manager, Toyota Logistics Services, a subsidiary responsible for Toyota, Lexus and Scion vehicle logistics operations; and group vice president, Toyota Customer Service, prior to his current position.

Before joining Toyota, Daly was executive director for communications and industry relations at the National Automobile Dealers Association and worked for the Ford Motor Company's Lincoln-Mercury Division. He earned a bachelor's degree from Union College in New York and law degree from Albany Law School.

About Toyota Motor Sales, U.S.A., Inc.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers. Toyota directly employs over 36,000 people in the U.S. and sold more than 2.6 million vehicles in 2007. For more information about our company, please visit, http://www.toyota.com/ http://www.lexus.com/ and http://www.scion.com/.