Audi AG: New Brand Identity On The Internet

INGOLSTADT, Germany – December 22, 2008: Audi has reintroduced itself with a new website. Already a winner of several awards, the completely overhauled version of audi.de went online in early December. Even the former version of the German Internet platform of the brand with the four rings attracted an average of two million visitors per month. The new version is even better tailored to users’ wishes, offers intuitive navigation, and dazzles visitors with an emotion-packed design and technical highlights.

“We set our goals high. We aim to set a long-term benchmark in the automotive industry with our website,” says Tim Gotthardt, the project’s design leader. He explains that his team was inspired by the successes of Audi models, and adds: “Our target-oriented navigation allows users to dive into the topic of their choice and focus on relevant information while remaining just a click away at all times from their starting point.” The user interface and information architecture of audi.de bear an intuitive feel modeled after the Audi Multi Media Interface, which innovatively enables Audi drivers to operate complex electronics with ease.

Details about models, offers, and dealerships are now even more readily accessible online: functions such as the Audi Configurator, the dealer contact function, and the marketplace for used cars have been improved.

The brand’s website also captivates users with a striking design and cutting-edge technology. Audi fans can also access exciting multimedia content: more than 3,000 large-format product images, computer-animated films, and videos. A new version of the Audi Online Shop, personalized functions, and extensive networking with Audi tv – the brand’s Internet-based television – will soon follow. The reworking of Audi’s international websites is planned for 2009.