Motor Expo Success Boosts Tata Sales

BANGKOK, Thailand – December 18, 2008: Tata Motors (Thailand) Co Ltd is expecting sales of its vehicles in Thailand to increase in the period from the year end through to 2009. The company’s confidence is borne out by the number of orders attracted at the Thailand International Motor Expo for the Xenon 2.2-litre common-rail diesel and the Super CNG with its combination of economic fuel use and low emission levels.

“The recent Motor Expo gave us an effective platform on which to present new experiences to our customers and visitors to the show,” said Abhichet Sitakalin, Sales Director of Tata Motors (Thailand) Co. Ltd.

“With the realization that Tata’s new technology was significantly different from others in the market; customers added the Xenon pickup to their list of choices when making the decision to purchase a new truck.” The main factor that persuaded customers to place orders was the new, economical technology that would lead to savings on fuel and low maintenance costs, and eventually, to increased income.

Tata sold a total of 101 Xenon trucks in both diesel and CNG versions at the Motor Expo. In addition, sales through dealerships around the country have been rather satisfactory.

The positive customer reaction at the Motor Expo indicates that during the period from the end of the year through to next year, Tata sales will continue to grow. The company plans year-end activities at Chiang Mai, Khon Kaen, Udorn Thani and other provinces in order to reach customers in rural areas and introduce Tata products to potential customers.

“Corporate customers are another important group who depend on large numbers of vehicles for delivery,” said Abichet. “Many companies are now expressing the intention of switching to CNG vehicles, and although oil prices are on the low side at the moment, the price is sure to rise in the future – and it’s the future that these companies are looking to in terms of economy and value for money.”