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New Corporate Structure for Sime Darby in Australia


PHOTO (select to view enlarged photo)
Rob Dommerson, Managing Director of the newly formed Sime Darby Motors Group Australia

AUTO CENTRAL – December 15, 2008: Rob Dommerson has been appointed Managing Director of the newly formed Sime Darby Motors Group Australia, which will consist of the existing Motors businesses of “Peugeot Automobiles Australia” and “Ssangyong Motors Australia”.

The creation of this new organisation will provide a platform for the expanded Sime Motors business in this country and offer additional head office support for both franchises.

Rob was previously Managing Director of Peugeot Automobiles Australia, a position which he had held since 2001. Under Rob’s guidance Peugeot sales in Australia have almost tripled, and awareness of the brand has risen significantly.

He said, “I am very pleased to be leading the expansion of Sime Darby in the Australian automotive market, and I have thoroughly enjoyed my time heading up the Peugeot brand. With a team of dedicated staff and a professional dealer network we have certainly grown the brand considerably, and I am confident of its continued success moving forward. I am looking forward to the new challenges of further growing the Sime Darby Motors business in this country.”

Ken Thomas, previously National Sales Manager for Peugeot Automobiles Australia has been appointed as the new General Manager/Director of the company. Ken has been an integral part of Peugeot’s growth, having held the Sales Management role for the past seven years. Ken comes to his new position with a wealth of industry experience having held senior positions for several automotive brands. He said, “I would like to congratulate Rob on his appointment and for the great success he has achieved since 2001. I am looking forward to heading up Peugeot Automobiles Australia, and I believe with our range of stylish, safe, economical and affordable cars, we are well placed to continue the success story for brand in the coming years”.


PHOTO (select to view enlarged photo)
Ken Thomas has been appointed as the new General Manager/Director of the company

As a result of these moves there have been some changes to the Senior Management team for Peugeot Automobiles Australia:

  • Mark Fowler has been appointed as National Sales Manager;
  • Nick Allan has been appointed as National Aftersales Manager;
  • Richard Grant has been appointed as National Marketing Manager ;
  • Andrew Huenerbein has been appointed as Dealer Development Manager;
  • Wayne Hoggard will retain the Commercial Manager role until a replacement is appointed at which time he will commence as Group General Manager - Commercial and Company Secretary for Sime Darby Motors Australia.
  • Mathew McAuley continues as the National Public Relations Manager.
  • Glenn Forster continues as the Centre of Excellence Manager.

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