iMotor Readers Choose the New Lotus Evora as 'Overall Most Rated Car 2008'

NORFOLK, UNITED KINGDOM – December 10, 2008: The new Lotus Evora has added yet another award to its growing trophy cabinet, this time for iMotor Magazine’s “Overall Most Rated Car of 2008”. In every issue of iMotor (which has an ABCe of 108,600), readers have been ‘rating’ and ‘slating’ the cars featured; and out of 40,000 votes counted, 95 per cent of voters rated the Lotus Evora, compared to just 5 per cent slating it making the new 2+2 the most highly rated car in 2008 by iMOTOR readers.

Mike Kimberley, CEO of Group Lotus plc, is delighted with the award, “This award from iMotor readers is particularly special as it demonstrates that we have produced a car that already has a fan base amongst the cognoscenti, despite the car being a few months away from the sale date in the spring.”

iMOTOR editor Mat Watson said: “Unlike other car magazine awards, ours are decided by the readers. Also they include concepts, models that are not yet on sale and some which the press has yet to drive. And it’s clear the iMOTOR readers rate the forthcoming Lotus Evora more than any other car we have featured in the mag. It’s ‘rated’ score of 95 per cent is truly impressive and enough to see it beat brilliant machines such as the Lamborghini Gallardo LP560-4 and Nissan GT-R. There’s clearly a lot of excitement for this new Lotus.”