Toyota Financial Services Introduces Toyota Rewards Visa to Help Consumers

TORRANCE, Calif., Oct. 14, 2008: Americans' love affair with their vehicles drives them to spend nearly 18 cents of every dollar on transportation each year -- with the majority going to car ownership and maintenance (U.S. Bureau of Labor Statistics' Consumer Expenditure Survey). Given that vehicle ownership is not only a part of life but also a reflection of personal style, Toyota Financial Services (TFS) has designed a new program to help Toyota owners reduce the cost of ownership. The new Toyota Rewards Visa(R), issued by Toyota Financial Savings Bank, is designed to allow qualified Toyota enthusiasts to turn everything they buy into Toyota Rewards Points redeemable toward service, parts, accessories or an eligible vehicle purchase or lease at participating Toyota dealerships.

"Already a leading provider of automotive financial services, TFS is extending its line of financing products to U.S. Toyota customers and dealers with the new rewards credit card option," said Mike Wells, Group Vice President of Toyota Financial Services. "Toyota consumers are incredibly loyal, and we're rewarding them by offering another smart financial management tool to help them get more out of their Toyota relationship. At a time when many consumers require extra saving and spending power, the Toyota Rewards Visa is the card that gets them more. Qualified consumers can obtain a card and redeem rewards earned through everyday purchases and use them on their Toyota vehicles."

Whether out dining, shopping or simply getting a cup of coffee, Toyota Rewards Visa earns Cardmembers Toyota Rewards Points redeemable toward all kinds of service, parts, accessories, or an eligible vehicle purchase or lease at participating Toyota dealerships. Cardmembers can earn as they spend and realize the benefits immediately:

Special introductory APR  on all new purchases for the first six
      months of card ownership

No limit on how many Toyota Rewards Points you can redeem toward your
next eligible Toyota

Redeemable toward eligible purchase or lease at participating Toyota
dealers

Earn 5 Toyota Rewards Points for every $1 spent at participating
Toyota dealerships

Earn 1 point for every $1 spent everywhere else that Visa is accepted

Receive 2,500 bonus Toyota Rewards Points upon first purchase
redeemable toward next eligible dealership purchase

No annual fee for the Toyota Rewards Visa

"Credit means convenience, and today's financially-savvy consumer will look for credit card programs that work harder for them," said Wells. "The Toyota Rewards Visa is a smart choice for Toyota owners who want access to the daily convenience of a Visa card and the financial peace of mind knowing that their purchases add up to rewards redeemable at their local Toyota participating dealership."

Visit TOYOTA REWARDS VISA or call 866-614-8845 for complete details. For more information on Toyota Financial Services' competitive financing, visit TOYOTA FINANCIAL.

On approved credit. Terms, conditions and restrictions apply and are fully described in the Toyota Rewards Cardmember Agreement and the Toyota Rewards Program Terms and Conditions. For more information, visit ToyotaRewardsVisa.com. To qualify, you must have a valid permanent home address within the 50 United States or District of Columbia. Redemption only available at participating Toyota dealerships in the continental United States and Alaska. Toyota Rewards Points cannot be redeemed for cash.