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Kia Soul and hybrid concepts star in Paris

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SEOUL - October 3, 2008: The eagerly awaited Kia Soul urban crossover passenger car unveiled by Kia Motors Corporation at the Mondial de l'Automobile in Paris today (Thursday) is destined to appeal to a whole new group of European, North American and global consumers. Also on display in France are the new ISG (Idle Stop&Go) equipped Kia cee'd, new concept models of the cee'd Hybrid and Soul Hybrid, and the zero-emissions hydrogen-powered Kia Sportage FCEV prototype.

"Soul redefines the concept of freedom. It's a brand new urban car packed full of liberating ideas - a car that challenges every consumer to 'free your mind' and to rethink everything they know about Kia," enthuses Mr. Hyoung-Keun Lee, Senior Executive Vice President and COO, International Business Division, Kia Motors Corporation.

Kia Motors Corporation Chief Design Officer, Peter Schreyer, who has overseen the evolution of Kia Soul from 2006 concept fantasy to its 2008 production reality, comments, "Conceived in the USA, developed in Korea and fine-tuned in Europe, I strongly believe that the production Kia Soul has successfully achieved its own distinctive style and will generate an irresistible customer appeal for the young-at-heart."