Porsche Reports U.S. Sales for September 2008

ATLANTA, GA. Oct. 1, 2008 - Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche sports cars and Cayenne SUVs in the United States, today announced September sales of 1,458 in the United States compared to last year's record-breaking September total of 2,641, a decrease of 45%.

For the nine months of calendar year 2008, Porsche sales are now 21,076 vs. 26,278 over the same period in 2007.

Total Cayenne sales, while still ahead of last year’s year-to-date sales by one percent were 747 for September; down 22 percent over the same period last year. In September, Porsche recorded total sports car sales of 711. The new-generation 911 made its debut at U.S. dealerships on September 25 and saw robust sales of 347 units in its first week.

"This month’s industry results have confirmed our belief that the economy and its effect on luxury brands such as Porsche is not a temporary one and that the sales landscape has changed for the foreseeable future," said Detlev von Platen, President and CEO of Porsche Cars North America, Inc.

“Right now, our paramount priority is to protect the integrity of our brand and the value of our products, and this means reaffirming our policy of refraining from incentive driven volume,” von Platen continued. “Unfortunately, the market squeeze has seen even the best brands relent to incentives. Porsche has not and will not; instead, we will align our inventory and sales objective to a level that realistically reflects current demand. This will see us well prepared once the economy picks up speed again.”

Dealers sold 478 Porsche Approved Certified Pre-Owned cars in September vs. 486 for the same period last year.

Model	Month to Date				Year to Date
	Current Year		Prior Year		Current Year		Prior Year
Boxster	71		171		1,323		1836
Boxster S	28		62		585		996
Boxster RS 60 Spyder	23		0		563		0
Cayman	35		210		1,226		2,105
Cayman S	34		251		1,644		2,627
Cayman S Porsche Design Ed	4		0		178		0
ALL BOXSTER/CAYMAN	195		694		5,519		7,564
911 Carrera	102		82		697		916
911 Carrera S	132		137		888		1178
Carrera Cabriolet	35		33		468		595
Carrera S Cabriolet	144		98		977		1067
Carrera 4 Coupe	5		9		96		133
Turbo Coupe	15		147		485		2,457
Carrera 4S Coupe	10		76		590		719
911 Targa 4	0		14		53		173
911 Targa 4S	1		29		254		322
Carrera 4 Cabriolet	2		4		110		177
Carrera 4S Cabriolet	10		69		482		857
Turbo Cabriolet	51		243		1,220		243
911 GT3	0		29		33		680
911 GT2	7		0		192		0
911 GT3 RS	2		19		46		314
All 911 Carrera models (996)	0		0		0		2
ALL 911	516		989		6,591		9,833
Cayenne Tiptronic	292		404		4117		2926
Cayenne	1		7		72		24
Cayenne S	120		375		1611		3,031
Cayenne Turbo	25		170		627		1,194
Cayenne Turbo S	62		0		97		383
Cayenne Titanium	0		2		5		1,319
Cayenne GTS Tiptronic	236		0		2311		0
Cayenne GTS	11		0		126		0
ALL CAYENNE	747		958		8,966		8,877
CARRERA GT	0		0		0		4
GRAND TOTALS	1,458		2,641		21,076		26,278
Certified Pre-Owned	478		486		5,478		4,917