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Intermap Technologies Opens Michigan Office to Further Drive Automotive Safety and Fuel Enhancement Initiatives


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DENVER & AUBURN HILLS, Mich., Sept. 22, 2008 - Intermap Technologies, a leading 3D digital mapping company, today announced they have opened a Detroit-area office to support and accelerate advanced automotive technologies in the industry. The new office expands the Companys commitment to the industry beyond its Munich, Germany office. The Company is creating highly accurate 3D road vectors, generated as part of its NEXTMap countrywide mapping program, to help improve vehicle safety and enhance fuel efficiency in the transportation industry.

Automobile industry statistics show that more than 40,000 people per year die in automobile crashes, according to U.S. national statistics published in 2005. Over the years, a lot has been done to improve vehicle occupant safety with the installation of seat belts, airbags, reinforced structures to control crush zones, and other safety advancements. However, next-generation safety systems using high-precision 3D road vectors can provide vehicles with precise knowledge of the road ahead to anticipate potentially dangerous situations, thereby helping reduce the number of serious injuries and fatalities.

Intermaps 3D road vectors can enable systems that alert drivers of upcoming curves and hills and are a critical element in the development of predictive headlights that automatically follow the road by physically turning into curves and up and down according to the change in grade. Precision road vectors can also provide advanced knowledge of the road ahead to automatically adjust engine and drive-line control units to increase fuel efficiency or extend the range of electric power sources in hybrid vehicles.

The Denver-based Companys new office in Auburn Hills is located adjacent to Oakland Community Colleges Auburn Hills campus, and south of the Chrysler Technology Center. Intermaps new Detroit-area satellite office will allow the Company to better serve its domestic- and Asian-based automotive partners.

The company is committed to helping the industry through advanced technologies that allow automobile manufacturers to improve fuel efficiency and future generation vehicle safety systems. Our Detroit and Munich offices enable our customers to receive the highest level of service while benefiting from the most advanced 3D road product in the industry, said Eric DesRoche, senior vice president of automotive and consumer electronics for Intermap.

Traditional two-dimensional paper or digital maps provide only vague information on elevation changes that drivers will encounter on hills and mountains. However, our NEXTMap® 3D road vectors provide accurate elevation and imagery information that can be used to aid improved driver safety systems and help the environment by preserving fuel, DesRoche continued.