New 2009 Ford F-150: Most Pickup for the Money

Ford F150 XLT

DEARBORN, MI - September 18, 2008: After setting the standard for capability, reliability and quality for 31 years, Ford is now offering even more truck for the money with the new 2009 Ford F-150 -- including unsurpassed fuel economy.

"No other truck offers more capability with better fuel economy than the 2009 Ford F-150," said Matt O'Leary, Ford F-150 chief engineer. "When the truck hits showrooms in October, truck buyers will see real value."

The 2009 Ford F-150, now with more standard safety equipment than any other half-ton pickup, offers comparable or better pricing at all three cab configurations versus the competition. The F-150 Lariat SuperCrew, for example, starts at $35,820*, more than $5,000 less than a comparably equipped 2009 Dodge Ram.

The 2009 Ford F-150 also offers more value compared with the current F-150. With the XLT SuperCrew, customers receive $1,000 more value versus the previous model with the addition of $1,600 in standard equipment for 2009.

The base Manufacturer's Suggested Retail Price (MSRP) for Ford's workhorse, the XL Regular Cab, starts at $21,320*; and the popular XLT SuperCab starts at $29,160*.

Ford F150 XLT

"With the new F-150, we are offering customers more capability and choice with better-equipped trucks at a greater value than the competition," said Mark Grueber, Ford F-150 marketing manager. "With the high-volume XLT series, we are able to offer more towing capability, hauling capacity, more standard safety features, industry-exclusive Easy Fuel(TM) and V-8 power at a starting price of more than a $1,000 less than a comparably equipped competitive truck."

All 2009 Ford F-150 pickups are equipped with more standard safety features than any other half-ton truck on the market and Ford anticipates that the new F-150 will achieve NHTSA 5-star rating and IIHS "Best Pick." Ford F-150 safety features include:

-- AdvanceTrac(R) with RSC(R)
-- Trailer Sway Control
-- Anti-Lock Braking System
-- Safety Canopy(R) side curtain air bags with roll-fold technology for enhanced head protection in rollovers and side impacts
-- Front seat-mounted side air bags with patented K-shape design
-- Personal Safety System(R)
-- SOS post-crash alert system and new seats and restraints

The Ford F-150 also offers the industry-exclusive Easy Fuel(TM) capless fuel filler, V-8 power across the lineup and unsurpassed fuel economy of 15 mpg city and 21 mpg highway with the new SFE package.