American Honda Reports August 2008 Sales
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All-new Pilot sales increase 18.6 percent; Civic Sales up by 5.3 percent
TORRANCE, Calif., Sept. 3, 2008 - American Honda Motor Co., Inc., posted August total vehicle sales of 146,855, a decline of 7.3 percent compared to record-setting August 2007 results. Year-to-date sales of 1,083,957 represent a 1.2 percent increase on a daily-selling-rate basis* compared to last year.
Honda Division posted August sales of 131,766, a decline of 7.1 percent versus August 2007. Honda models showing increased sales included the all-new Pilot, up 18.6 percent to 11,276; Civic, up 5.3 percent to 30,052; the Civic Hybrid, up 47.7 percent to 3,105.
"Meeting the demand for fuel-efficient vehicles remains a priority," said Dick Colliver, executive vice president of sales for American Honda. "In addition to the Civic and Civic Hybrid, the sales increase of the all-new Pilot shows that fuel-efficient technologies such as our variable cylinder management system are being well-received in Honda's light truck segment."
Honda total car sales decreased by 4.9 percent to 78,674. Honda light truck sales saw a decrease of 10.3 percent to 53,092.
The Acura Division posted sales of 15,089, a decrease of 8.2 percent compared to August 2007. The MDX was Acura's top-selling model, posting 5,180 units while sales of the TL sedan increased 0.2 percent to 5,000.
*The daily selling rate is calculated with 27 days for August 2008 and 27 days for August 2007. The year-to-date daily selling rate is calculated with 206 days for 2008 and 205 days for 2007. All percentages reflect the daily selling rate.
American Honda Vehicle Sales For August 2008
Month-to-Date
August August DSR**
2008 2007 % Chg.
American Honda Total 146,855 158,342 -7.3%
Total Car Sales 86,827 91,448 -5.1%
Total Truck Sales 60,028 66,894 -10.3%
Honda Total Car Sales 78,674 82,688 -4.9%
Honda Total Truck Sales 53,092 59,218 -10.3%
Acura Total Car Sales 8,153 8,760 -6.9%
Acura Total Truck Sales 6,936 7,676 -9.6%
Domestic Car Sales * 70,081 78,135 -10.3%
Honda Division 65,081 73,143 -11.0%
Acura Division 5,000 4,992 0.2%
Domestic Truck Sales * 50,234 48,001 4.7%
Honda Division 43,298 40,325 7.4%
Acura Division 6,936 7,676 -9.6%
Import Car Sales 16,746 13,313 25.8%
Honda Division 13,593 9,545 42.4%
Acura Division 3,153 3,768 -16.3%
Import Truck Sales 9,794 18,893 -48.2%
Honda Division 9,794 18,893 -48.2%
MODEL BREAKOUTS BY DIVISION
Honda Division Total 131,766 141,906 -7.1%
Fit 4,800 6,408 -25.1%
Accord * 43,613 47,360 -7.9%
Memo: Accord Hybrid 2 275 -99.3%
Civic * 30,052 28,551 5.3%
Memo: Civic Hybrid 3,105 2,102 47.7%
S2000 208 369 -43.6%
Insight 0 0
FCX 0 0
FCX Clarity 1
Odyssey * 15,546 19,324 -19.6%
Pilot * 11,276 9,504 18.6%
CR-V * 19,866 23,192 -14.3%
Element * 2,606 2,759 -5.5%
Ridgeline 3,798 4,439 -14.4%
Acura Division Total 15,089 16,436 -8.2%
RSX 0 1
TL * 5,000 4,992 0.2%
TSX 2,837 3,245 -12.6%
RL 316 522 -39.5%
MDX * 5,180 5,816 -10.9%
RDX * 1,756 1,860 -5.6%
Selling Days 27 27
Year-to-Date
August August DSR**
2008 2007 % Chg.
American Honda Total 1,083,957 1,066,320 1.2%
Total Car Sales 674,129 605,812 10.7%
Total Truck Sales 409,828 460,508 -11.4%
Honda Total Car Sales 613,985 536,773 13.8%
Honda Total Truck Sales 364,141 407,190 -11.0%
Acura Total Car Sales 60,144 69,039 -13.3%
Acura Total Truck Sales 45,687 53,318 -14.7%
Domestic Car Sales * 502,452 494,795 1.1%
Honda Division 469,810 454,047 3.0%
Acura Division 32,642 40,748 -20.3%
Domestic Truck Sales * 323,140 326,526 -1.5%
Honda Division 277,453 273,208 1.1%
Acura Division 45,687 53,318 -14.7%
Import Car Sales 171,677 111,017 53.9%
Honda Division 144,175 82,726 73.4%
Acura Division 27,502 28,291 -3.3%
Import Truck Sales 86,688 133,982 -35.6%
Honda Division 86,688 133,982 -35.6%
MODEL BREAKOUTS BY DIVISION
Honda Division Total 978,126 943,963 3.1%
Fit 56,853 36,520 54.9%
Accord * 290,857 266,848 8.5%
Memo: Accord Hybrid 196 2,579 -92.4%
Civic * 264,138 230,203 14.2%
Memo: Civic Hybrid 25,577 21,736 17.1%
S2000 2,128 3,189 -33.6%
Insight 0 3
FCX 6 10 -40.3%
FCX Clarity 3
Odyssey * 101,258 113,803 -11.5%
Pilot * 74,238 89,272 -17.2%
CR-V * 142,096 147,454 -4.1%
Element * 20,690 25,562 -19.5%
Ridgeline 25,859 31,099 -17.3%
Acura Division Total 105,831 122,357 -13.9%
RSX 1 294 -99.7%
TL * 32,642 40,748 -20.3%
TSX 23,994 23,433 1.9%
RL 3,507 4,562 -23.5%
MDX * 33,219 37,792 -12.5%
RDX * 12,468 15,526 -20.1%
Selling Days 206 205
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate
Month-to-Date Year-to-Date
August August DSR** August August DSR**
2008 2007 % Chg. 2008 2007 % Chg.
Hybrid 3,107 2,377 30.7% 25,773 24,318 5.5%