AAA Expands Its Partnership With The Monster Mile
DOVER, Del. August 15, 2008 – A familiar name at the Monster Mile will now present one of the most highly anticipated races in the 10 race “Chase for the NASCAR Sprint Cup.” Dover International Speedway and AAA Mid-Atlantic announced today that the Wilmington, Del.-based organization will expand its partnership with the Speedway to include presenting sponsor rights of the Sept. 21, 2008 NASCAR Sprint Cup Series race, named the “Camping World RV 400 presented by AAA.”
AAA Mid-Atlantic is a longstanding partner of the Monster Mile and recently announced a seven-year agreement with Dover that included sponsorship of Dover’s new focal point, the Monster Monument at Victory Plaza, presented by AAA. The partnership extension also included entitlement of Dover’s annual NASCAR Craftsman Truck Series race, the “AAA Insurance 200,” and solidified AAA’s position as the Official Auto Club and Home, Life, and Automobile Insurance of Dover International Speedway.
“AAA members are travelers, campers and big motorsports fans,” said Ronald W. Kosh, vice president, AAA Mid-Atlantic. “This sponsorship is a natural fit for AAA and we are thrilled to be the presenting sponsor of the NASCAR Sprint Cup Series race.”
AAA will promote the race with a special sweepstakes among its members and throughout the region. AAA Mid-Atlantic’s involvement with the upcoming September race at Dover marks its first sponsorship of a NASCAR Sprint Cup Series event in the history of the organization.
“Having AAA involved with one of the premier races in the Chase feels like a natural fit for us,” said Denis McGlynn, president & CEO of Dover Motorsports, Inc. “AAA has been a valuable partner of the Speedway for many years, and a dependable and recognizable name for motorists for more than a century. We’re happy to have them join us and Camping World for the upcoming NASCAR race weekend.”
NASCAR returns to Dover International Speedway this September for three days of championship-fueled action including the Sept. 21, 2008 “Camping World RV 400 presented by AAA” NASCAR Sprint Cup Series race, the Sept. 20, 2008 NASCAR Nationwide Series race, and the Sept. 19, 2008 “Sunoco 150” NASCAR Camping World Series race. For more information, or to purchase tickets, call 800-441-RACE or visit DoverSpeedway.com.
About AAA Mid-Atlantic
AAA Mid-Atlantic has nearly four million members in Delaware, Maryland, New Jersey, Pennsylvania, Virginia and the District of Columbia, providing automotive, travel, personal insurance and financial services. AAA has represented motorists and travelers for more than 100 years. One in three licensed drivers is a AAA member. For more information, visit www.AAA.com.
About Dover International Speedway
Dover International Speedway is owned by Dover Motorsports, Inc. , a leading promoter of motorsports events in the United States. DVD subsidiaries operate four tracks in three states, and present more than 500 motorsports events each year. This includes 16 major, national events which operate under the auspices of three of the premier sanctioning bodies in the U.S. — NASCAR, NHRA, and IRL. Dover Motorsports, Inc. also owns and operates Gateway International Raceway near St. Louis, Mo., Memphis Motorsports Park in Memphis, Tenn., and Nashville Superspeedway near Nashville, Tenn.