One Millionth BMW with Efficient Dynamics Delivered

MUNICH - August 7, 2008: In its quest for a consistent reduction in consumption and emission rates BMW Group has reached another milestone, delivering the one-millionth model with BMW EfficientDynamics technology.

The car, a 520d, was presented to its new owner, Munich patent lawyer Dr. Thomas Leske today.

The successive introduction of EfficientDynamics technology to BMW Group model series has had a unique and widespread effect on the reduction of fuel consumption and CO2 emissions in road traffic and proved that significant progress in environmentally-friendly transport does not inevitably curtail driving pleasure.

For the new owner of the one-millionth BMW EfficientDynamics, the model’s combination of progressive driving pleasure, premium quality and modern efficiency levels was the decisive factor.

“The BMW 5 Series has always been my favourite,” Dr. Thomas Leske explains, “but I never thought that a vehicle of this segment could be that efficient”.

BMW Group has progressively applied EfficientDynamics technology to all vehicle segments and has equipped every new model with extensive measures for the reduction of fuel consumption and emissions as a standard feature.

These two factors have made a significant contribution to the widespread effect of BMW EfficientDynamics.

Despite its above-average market share in luxury vehicle segments, BMW Group will have achieved a 25% reduction in its entire fleet’s fuel consumption by 25% between 1995 and the end of 2008 and accordingly will have honoured the central commitment for all of their brands made as part of the European Automobile Manufacturers’ Association (ACEA) voluntary agreement.

The BMW EfficientDynamics measures include brake energy regeneration, Auto Start Stop function, gear shift indicator, needs-oriented operation of ancillary units including decoupling of the air-conditioning compressors, intelligent lightweight engineering and active aerodynamics via air vent control in model-specific configuration are on-board without surcharge.

In accordance with BMW EfficientDynamics, each new model will improve its consumption rates compared to its predecessor while also providing superior driving dynamics.

Two independent studies have confirmed the unique overall effect of BMW EfficientDynamics.

According to a current ranking presented by the British internet service “Clean Green Cars”, the CO2 emission of newly registered vehicles of the BMW brand in the first half of 2008 was down 11.34 % on the same period of the previous year. Information provided by experts with a special focus on environmentally-friendly technology and the comparison of consumption and emission rates, confirmed that BMW made the most significant progress among the large-scale manufacturers.

Previously, the latest issue of the US Environmental Defense Report published similar findings. The independent study on the fuel consumption of new vehicles sold in the US between 1990 and 2005 concluded that BMW Group contributed more to the reduction of fuel consumption and CO2 emissions than every other manufacturer.