AAM announces two new retail promotions.

Press Release
 
The AAM Group launched two new retail Point-of-Sale promotions for the
Summer of 2008.
 
The Parts Pro Performance Centers marketing program launched the 2008 Parts
Pro Power Sale, built around 12 participating vendors product lines. The
promotion included a Parts Pro Know's technical formulas counter mat, Power
Sale poster, store merchandising aids, counterman's sales spiff, and
introduced a store merchandising incentive program worth up to $500.00. Each
store was supplied with a graphics art CD containing product images,
manufacturer's logos, and promotional designs to be used in local market
support. Professional radio ad scripts were supplied via internet download.
The Parts Pro Power Sale launched July 1 and will continue through August
31st.
 
The Total Truck Centers marketing program launched the Save Green Sale. The
promotion included a Total Truck Centers Tech counter mat featuring vehicle
profiles of current full size truck bed and cab configurations to assist in
vehicle identification, Save Green store posters, store merchandising aids,
counterman's sales spiff, and introduced a store merchandising incentive
program worth up to $500.00. Each store  was supplied with a graphics art CD
containing product images, manufacturer's logos and promotional designs to
be used in local market support. Professional radio ad scripts were supplied
via internet download. The Save Green Sale, counterman's incentive, and
store merchandising promotion was built around 10 participating vendors
product lines.  The Total Truck Centers Save Green Sale launched July 1 and
will continue through August 31st.