American Honda Reports July 2008 Sales - Down
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Fit sets another all-time sales record; Honda car sales rise 6.7% for July record
TORRANCE, Calif., Aug. 1 -- American Honda Motor Co., Inc. posted July total vehicle sales of 138,744, a daily-selling-rate basis* decline of 9.2 percent compared to July 2007 results.
Honda Division posted July sales of 125,916, a decline of 8.2 percent versus July 2007. The Fit sold an all-time record of 12,266, up 78.5 percent. Civic Hybrid broke its previous July record, set in 2006, with sales up 27.4 percent to 3,440, while the Accord increased 2.8 percent to 41,382.
"The uncertainties in the market have been quite profound in the past few weeks," said Dick Colliver, executive vice president of sales for American Honda. "We are adjusting our production to meet the rapidly changing needs of buyers and are confident these changes will provide the needed inventory as we move forward."
Honda total car sales of 82,976 increased by 6.7 percent to achieve a new July record. Honda light truck sales saw a decrease of 27.8 percent to 42,940.
The Acura Division posted sales of 12,828, a decrease of 17.7 percent* compared to July 2007. The division's all-new TSX continues to perform well with July sales up 15.9 percent to 3,474.
*The daily selling rate is calculated with 26 days for July 2008 and 24 days for 2007. All percentages reflect the daily selling rate.
American Honda Vehicle Sales For July 2008
Month-to-Date Year-to-Date
July July DSR** July July DSR**
2008 2007 % Chg. 2008 2007 % Chg.
American Honda Total 138,744 141,049 -9.2% 937,102 907,978 2.6%
Total Car Sales 90,943 79,804 5.2% 587,302 514,364 13.5%
Total Truck Sales 47,801 61,245 -28.0% 349,800 393,614 -11.6%
Honda Total Car
Sales 82,976 71,755 6.7% 535,311 454,085 17.2%
Honda Total
Truck Sales 42,940 54,913 -27.8% 311,049 347,972 -11.1%
Acura Total Car
Sales 7,967 8,049 -8.6% 51,991 60,279 -14.2%
Acura Total
Truck Sales 4,861 6,332 -29.1% 38,751 45,642 -15.6%
Domestic Car Sales * 63,115 66,365 -12.2% 432,371 416,660 3.2%
Honda Division 59,154 61,644 -11.4% 404,729 380,904 5.7%
Acura Division 3,961 4,721 -22.6% 27,642 35,756 -23.1%
Domestic Truck Sales * 39,036 43,906 -17.9% 272,906 278,525 -2.6%
Honda Division 34,175 37,574 -16.0% 234,155 232,883 0.0%
Acura Division 4,861 6,332 -29.1% 38,751 45,642 -15.6%
Import Car Sales 27,828 13,439 91.1% 154,931 97,704 57.7%
Honda Division 23,822 10,111 117.5% 130,582 73,181 77.4%
Acura Division 4,006 3,328 11.1% 24,349 24,523 -1.3%
Import Truck Sales 8,765 17,339 -53.3% 76,894 115,089 -33.6%
Honda Division 8,765 17,339 -53.3% 76,894 115,089 -33.6%
MODEL BREAKOUTS BY DIVISION
Honda Division Total 125,916 126,668 -8.2% 846,360 802,057 4.9%
Fit 12,266 6,343 78.5% 52,053 30,112 71.9%
Accord * 41,382 37,142 2.8% 247,244 219,488 12.0%
Memo: Accord
Hybrid 3 260 -98.9% 194 2,304 -91.6%
Civic * 29,125 27,852 -3.5% 234,086 201,652 15.4%
Memo: Civic
Hybrid 3,440 2,493 27.4% 22,472 19,634 13.8%
S2000 201 418 -55.6% 1,920 2,820 -32.3%
Insight 0 0 0 3
FCX 0 0 6 10 -40.3%
FCX Clarity 2 2
Odyssey * 13,123 14,141 -14.3% 85,712 94,479 -9.8%
Pilot * 7,486 13,136 -47.4% 62,962 79,768 -21.5%
CR-V * 17,419 20,083 -19.9% 122,230 124,262 -2.2%
Element * 2,250 2,912 -28.7% 18,084 22,803 -21.1%
Ridgeline 2,662 4,641 -47.1% 22,061 26,660 -17.7%
Acura Division Total 12,828 14,381 -17.7% 90,742 105,921 -14.8%
RSX 0 2 1 293 -99.7%
TL * 3,961 4,721 -22.6% 27,642 35,756 -23.1%
TSX 3,474 2,767 15.9% 21,157 20,188 4.2%
RL 532 558 -12.0% 3,191 4,040 -21.5%
MDX * 3,477 4,949 -35.1% 28,039 31,976 -12.8%
RDX * 1,384 1,383 -7.6% 10,712 13,666 -22.1%
Selling Days 26 24 179 178
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate