Michael Hartwig Named GM's Director European Marketing Communications
RUSSELSHEIM, July 30, 2008: Michael Hartwig, 34, is appointed Head of European Marketing Communications for the Opel and Vauxhall brands, effective immediately. He will report to Cesare Prati, Director of Opel and Vauxhall Marketing Operations:
Michael will be responsible for Brand and Media Management throughout all media channels above and below the line, Corporate Identity, Motorshows, Sales Literature, Opel Magazin, Merchandising, CRM and dialogue.
Michael joins GM from eBay Germany, where he was Department Head of Brand Marketing and Design. Prior to that, he has worked in various brand management assignments for the BMW Group, including heading up the communications department for BMW South Africa in Johannesburg.
Michael studied business administration and holds a business degree from the University of Munich.