Infiiti Secures Premium Locations in Spain
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MADRID - July 23, 2008: Infiniti has announced today the location of the brand’s Centres for the Spanish market which will begin to open their doors from October 2008. This year, Infiniti will open four Centres in Spain: two in Catalonia, one in Madrid and one in Valencia.
All sites are have been designed to comply with the high quality standards of Infiniti and the brand’s global Centre identity, the Infiniti Retail Environment Design Initiative (IREDI), and its innovative Lobby-Lounge-Gallery concept. This guarantees customers a completely different experience to any other automotive brand.
The Infiniti Centre Barcelona's Diagonal Avenue location offers a gallery area of over 650 square metres, divided into two floors. The second Barcelona location in Sant Cugat amounts to 2,200 square metres, divided into the gallery and technical service centre.
In Madrid, the Infiniti Centre offers almost 500 square metres of gallery in an excellent area along the main avenue of the capital of Spain.
Finally, the Infiniti Centre Valencia is located in a new area of the town, close to the locations of other premium brands and offers an area of 2,300 square metres, with gallery and technical centre.
In March 2009 Infiniti will open a second Infiniti Centre in Madrid, located in the commercial district of Las Tablas, near the exit of the highway A1.
During the first quarter of 2010, Infiniti will enter a second phase of expansion within the Iberian peninsular with further Centres opening in Malaga, Bilbao and Lisbon (Portugal).
Berge Group is the Infiniti partner for the launch of the brand in Spain and Portugal. Berge group is the largest private automotive group in Spain and one of the most important in Europe with vast experience in the automotive market and especially in the launch and marketing of premium brands.