Daimler Establishes Sustainability Board
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Stuttgart/Magdeburg-July 03,2008: Daimler has established a Sustainability Board at top management level, thus grouping together the company’s existing management functions in the three dimensions of sustainability: economy, ecology, and society. Under the lead of Dr. Rüdiger Grube, Board of Management member of Daimler AG responsible for Group Development and Corporate Strategy, the Sustainability Board coordinates all sustainability measures throughout the Group and provides implementation support for the operative sectors. This newly created board thus supplements the already existing management structures within the Group, for example in Corporate Environmental Protection, in the Legal & Compliance department with the Business Practices Office, or in the Human Resources sector with the Global Diversity Office. Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz-Cars: “With the Sustainability Board, the responsibility of our executives for sustainable action is now also represented in the organizational structure of the company. That is how we strenghten the interplay of all our ecological, social and economical activities concerning sustainability.”
New “360 DEGREES” Sustainability ReportThe title of the new “360 DEGREES” Sustainability Report reflects Daimler AG’s holistic approach to sustainability. The report has two parts: This year, the “MAGAZINE on Sustainability 2008” reports on the key emphasis topic of “Efficiency” in background profiles of the Group’s activities and initiatives concerned with economy, society, and ecology. The supplementary report “FACTS on Sustainability 2008” documents the company's overall performance record on sustainability through facts and figures for the 2007 business year. The FACTS report is strongly aligned to the internationally recognized guidelines of the Global Reporting Initiative (GRI) on sustainability reporting; following an examination by the GRI it received the highest possible ranking, "A+" as an indicator of the completeness and transparency of the documentation. As a supplement, for the first time this year, experts can find in-depth information on individual topics from the fields of economy, ecology, innovations, and safety as well as employees, customers, and society, in an Internet special at www.daimler.com/sustainability.
Innovations for Sustainable Mobility
With environmentally
compatible vehicles, drive systems, production processes, and fuels,
Daimler AG is shaping mobility with a view to the future in passenger cars
and commercial vehicles. Furthermore, the protection of human lives with
active and passive safety systems is a declared aim in the further
development of vehicles from the Group’s automotive brands. “We
regard shaping mobility in a sustainable, future-proof manner as one of our
core responsibilities. We are taking on the role of pioneers for clean and
safe automobiles with determination and enthusiasm,” said Dr. Thomas
Weber, Board of Management member of Daimler AG responsible for Group
Research and Development Mercedes-Benz Cars, at the presentation of the new
Sustainability Report in Magdeburg. “This is why we will invest 14
billion euros in research and development by 2010. We will be dedicating a
considerable portion of this amount to development of environmentally
compatible technologies.” Technological innovations are key to
shaping future mobility for Daimler AG. The initiatives “Road to the
Future” for passenger cars and “Shaping Future
Transportation” in the commercial vehicle sector are demonstrating
innovative technology concepts for environmentally compatible vehicles of
today and tomorrow. A particular point of emphasis is the reduction of fuel
consumption and emissions. The innovative BlueTEC technology, for example,
makes the efficient diesel just as clean as the gasoline engine. BlueTEC
diesel vehicles have the potential to undercut even the world's most
stringent emission limits. Since the introduction of BlueTec in the
commercial vehicle sector in 2005, more than 160,000 commercial vehicles
with this technology – from trucks and buses to vans – have
been sold in Europe. In the passenger car sector, BlueTEC was introduced in
the USA with the E 320 BlueTEC in October 2006 and in Europe with the E 300
BlueTEC at the end of 2007. As a way of lowering fuel consumption in
passenger cars, Daimler has been working on the combination of internal
combustion engine and electric motor among others. This concept will be
introduced in 2009 as BlueHYBRID for gasoline engines and at a later date
as BlueTEC HYBRID for diesel engines in various models. Lithium-ion battery
technology plays a key role in this undertaking: Daimler will be
introducing this innovative technology in the S 400 BlueHYBRID as early as
next year. With more than 1,500 Orion Hybrid buses already on the roads of
North America and a further 1,100 orders received, Daimler is the world
market leader for hybrid drive systems in the bus segment. Mitsubishi Fuso
is also proving successful in the field of hybrid vehicles in Asia with 300
Fuso Canter Eco Hybrid trucks sold and with the Fuso Aero Star Eco Hybrid
bus. Daimler sees fuel-cell or battery-powered vehicles as the most
promising option for local emission-free mobility. With around 100 fuel
cell cars and commercial vehicles, the Group has had the world’s
largest fleet in operation with customers since 2004. In London, Daimler is
currently also operating a test fleet of 100 smart ed (electric drive)
cars. The company has already announced that it will launch the first small
series of battery and fuel cell vehicles in 2010.Along with reducing
consumption and emissions, Daimler is also striving for environmental
compatibility throughout a vehicle’s life cycle: Under the heading of
“Design for Environment,” the company already adopted an
environmentally compatible approach to product development twelve years
ago. “Only with an integrated approach that takes into account the
design, development, production, operation, and recycling of our products
can we attain an ecologically balanced overall performance
scorecard,” said Prof. Herbert Kohler, Vice President Vehicle and
Powertrain Group Research & Advanced Engineering, as well as Chief
Environmental Officer of Daimler AG.
Commitment to Society
For Daimler, acting in a sustainable manner also means practicing efficient
long-term business management and commitment to society in all locations
where the company is active. In particular, Daimler also exercises
responsibility toward its employees, with numerous social benefits along
with programs for health care and for promoting the compatibility of family
life and career. 350 daycare places for children under the age of three are
to be established throughout Germany by 2009; an extension to this program
is already being planned. For Daimler, the innovative power of an
enterprise is founded on the multifaceted world of its employees’
experience. A wide range of competencies, personalities, experience, and
views are crucial to enhancing competitiveness. Effective diversity
management is thus appropriate and necessary in both entrepreneurial and
societal terms. Responsibility toward society also means making
well-qualified vocational training accessible to young people: Some 40
percent of all trainee positions within the German automotive industry are
provided by Daimler. For several years, the Group has been providing
training well beyond its own requirements. Company pensions are a further
topic that has recently acquired enormous significance in view of
demographic developments and state pension funds. In cooperation with the
employee representatives, Daimler is currently reorienting the existing
system to ensure a secure future for its employees. Daimler views itself as
a “good corporate citizen” and is committed throughout the
world in societal and cultural terms to people, above all to tomorrow's
generation. The Group promotes a wide range of initiatives in the fields of
science, education, and culture. This is evident for example in the
“MobileKids” initiative for the enhancement of road safety for
children, Daimler’s training centers in many regions of the world,
the Mondialogo initiative in cooperation with UNESCO for intercultural
dialog between engineering students and schools on a global basis, and
several projects and initiatives within society in the immediate vicinity
of the Group’s locations throughout the world. Daimler also actively
encourages voluntary commitment on the part of its employees. The Group
also assumes responsibility to society in the regional environment of its
international locations and in many other countries, for example in
numerous developing regions. Mercedes-Benz South Africa, for example, has
extended its anti-HIV/AIDS program for employees beyond the confines of its
locations, introducing it to small and medium-sized businesses in the
Siyakhana Project. Through its partnership with the International Olympic
Committee and through the Laureus Sports for Good Foundation, Daimler also
promotes recreational sports in developing countries and supports projects
for young people active in society in about fifty countries throughout the
world.