Peugeot Highlights Its Green Credentials at ExCel
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COVENTRY - July 3, 2008: Peugeot has a wide range of its ever-green cars on display at the forthcoming London ExCeL Motor Show (which runs between 22 July – 3 August), from the latest ‘cheap to tax’ (at just £35 per year) 107 KISS SE to the show debut of the 308 RCZ concept. These low-emissions vehicles and many others are a central part of the Peugeot stand, situated in the North Hall (N3), covering some 900 square metres, and packed with new, fascinating and special new models.
The newest car on show won’t actually be on UK roads until 2010, as the 308 RCZ Concept, making its UK show debut, has only recently been confirmed to enter production. Its attractive appearance is a product of the design inspired by the 908 HDi FAP Le Mans Series race car, with its double-hump roofline for low-drag aerodynamics. The lightweight carbon-fibre roof also saves weight and helps achieve low-emissions of just 160g/km CO2. Such is the special interest in this car a special hourly reveal is planned during the entire show.
Other exciting exhibits on the Peugeot stand include the Peugeot 908 HDi FAP LMS (Le Mans Series) race car. So far this year the 908 has won every race - at Barcelona, Monza and Spa. After a race in Germany in August, the final is at Silverstone on 14th September.
The recently announced 207 CC ELLE Special Edition is displayed in two of the magazine-readers’ chosen favourite colours and colour interior specification.
In a refreshing move – that is fitting with Peugeot’s strong environmental credentials – there is a ‘free water bar’ for all visitors, sited on the ‘access-all-areas’ upper deck, next to the ‘Peugeot environment zone’. Inside the zone, a number of environmental displays promote the company’s ‘Blue Lion’ standards with exhibits that include the futuristic 308 Hybrid Simulator.
For those enthusiasts looking for something a little more ‘extreme’ they may be fascinated by a design interpretation of the 207 GTi THP 175. This particular car features ‘scissor-opening’ doors and a special bespoke leather trimmed interior. On one corner of the Peugeot stand, to promote the 107 KISS Special Edition, there will be a DJ from KISS radio playing the latest music, while on another side of the stand there will be a ‘giant MP3 player’ for visitors to select their own tunes.
Peugeot also has a driving experience of its range of vehicles available outside the halls, plus for those too young to drive an electric ‘pedal car’ driving zone experience. Finally visitors to the Motor Show can view the Peugeot stand early by going to www.peugeot.co.uk/motorshow for a virtual tour. It won’t beat seeing the stand for yourself, but may provide an insight into how cool the Peugeot stand will be. Cars on display include: