Toyota Brings Mobile Hybrid Experience, Aqua Zone and Energy Zone to Olympic Swim Trials - VIDEO ENHANCED

Swimmers, their families and fans will be given the Toyota treatment June 29 to July 6 at Qwest Center Omaha

OMAHA, NE - June 27, 2007: As U.S. Olympic swimming hopefuls, their families and fans plunge into the excitement of the Olympic swimming trials in Omaha next week, Toyota will be doing its part to make sure that all in attendance have a good experience.

At the Qwest Center Omaha on June 29 through July 6, swimmers will be treated to special amenities in the Toyota Energy Zone lounge. Including comfortable chairs and fun diversions that are calculated to quiet any pre-competition jitters, the Energy Zone has been designed to create a comfortable atmosphere to help calm the athletes during the intense competition.

Located next to the warm-up pool, athletes can fuel up with fruit, water and energy bars in the 40-by-60 square-foot "Energy Zone" outfitted with two large flat panel TVs that will be connected to the newest video game systems that athletes can use to work off the stress of competition. Additionally, athletes will have access to computers and the internet in the Energy Zone.

Between races fans can enjoy a range of special features by visiting Toyota's 8,000-square-foot Aqua Zone, a space devoted to Olympics-related activities or by taking a spin in any one of three hybrid vehicles while visiting Toyota's Hybrid Synergy Drive Tour.

Toyota will also exhibit its line-up of hybrid vehicles in the Aqua Zone and hold autograph sessions with two top swimmers, Cullen Jones, an NCAA champion, and Brandon Hansen, an Olympic gold medalist. Jones will be signing autographs at 4:30 p.m. on June 30 and Hansen at 4:30 p.m. on July 4.

Toyota will also provide a lounge area for the exclusive use of Olympic swimming alumni and the parents of recent additions to the U.S. National Swimming Team.

The Toyota National Team Family Hospitality Suite will be used to assist families of the 2008 Olympic team to understand plans for traveling to Beijing for the 2008 Olympic Games as well as provide them a place to relax between races. Swimmers heading to the Olympics and their parents will also have an opportunity to have their photographs taken at a podium in front of the American flag.

Visitors can also create and star in their own Toyota TV commercial or take their own photos in a special booth at the Toyota Studio within the Aqua Zone.

"We're excited to have the opportunity to support such a great event," said Keith Dahl, National Marketing Manager for Toyota. "This is a wonderful opportunity for us to support those who train so hard to reach the Olympic trials and to entertain their friends and families between races."

Across the street from the arena, located in the Hilton Omaha Hotel parking lot, Toyota's nationally touring exhibit, "Highway to the Future: Mobile Hybrid Experience," will offer visitors the opportunity to test drive the Prius, Camry and Highlander hybrid vehicles on July 4, 5, and 6.

Click PLAY to watch an exclusive video about Toyota's Mobile Hybrid Experience

Toyota is also supporting six members of USA Swimming's National Team with its Engines of Change program, a nod to Toyota's hybrid technology and the swimmers personal accomplishments in the pool and the community. There will be an Engine of Change display within the Aqua Zone.

Those swimmers are Hansen, Jones, Tara Kirk, Aaron Peirsol, Kaitlin Sandeno, and Dara Torres.

Toyota will also provide a courtesy shuttle service for the swimmers, as well as their families and friends, between the airport and the hotel. Anyone attending the trials can register for this service online at www.toyota.com/swimming to be picked up.

About Toyota Motor Sales, U.S.A., Inc.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers. Toyota directly employs over 36,000 people in the U.S. and sold more than 2.6 million vehicles in 2007. For more information about our company, please visit http://www.toyota.com/ , http://www.lexus.com/ and http://www.scion.com/ .

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