Mitsubishi Motors Selects Traffic as New Advertising Agency

Independent Ad Agency Awarded Mitsubishi Account

CYPRESS, Calif., June 11 -- Mitsubishi Motors North America (MMNA) today announced Traffic to be its new advertising agency of record. The announcement comes after a comprehensive agency review involving numerous top advertising agencies.

"The creativity of all the finalists was remarkable," said Dan Kuhnert, executive vice president of sales and marketing. "They all demonstrated insight into the Mitsubishi brand, and had great ideas. However Traffic presents a keen understanding of how to leverage the strengths of our brand and the 'importance of now' which is extremely relevant in today's auto industry."

Traffic, an independent agency owned in part by The Cimarron Group, has offices in Hollywood, California. Co-chairmen Robert Farina and Tom Cordner and other team members have extensive agency experience and proven results in product and brand development with clients in the automotive and consumer goods industries.

"We can't wait to get started and help Mitsubishi tell its exciting brand story," said John Powers, President Traffic.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations for Mitsubishi Motors in the United States. Through a network of approximately 475 dealers, MMNA sells the athletic Outlander and Endeavor sport utility vehicles; stylish Eclipse sporty coupe and Eclipse Spyder convertible; handsome Galant sedan; rugged Raider truck; fuel-efficient Lancer compact sedan and the exciting Lancer Evolution sports sedan.