Microsoft-Renault technology partership

Microsoft and Renault teaming up on website development

On 24 May 2008, the Laguna Coupé microsite (www.laguna-coupe.com) became the first carmaker’s vehicle revelation site to harness second-generation Silverlight technology with Deep Zoom feature: revolutionary technology achieving unprecedented detail. “Renault Laguna Coupé is an exceptional car with a time-proof design that holds immense appeal to motor connoisseurs. Consistent with the connoisseur’s appreciation for superlative automotive design, Renault decided to use a web technology that would enable site visitors to admire the car in great detail,” explains Stephen Norman, Renault Group global marketing director.

Microsite developed with Tequilarapido

The ambitious communications plan for launch of Renault Laguna Coupé includes a web system designed by the Tequilarapido agency, along with many other features in the run-up to sales release scheduled for October 2008. “The creative environment for the Renault Laguna Coupé site was put together with extensive input from artists, interactive designers and experienced bloggers, to achieve an emphasis on immersion, pure motoring pleasure and innovation. It has been a real pleasure and a rare inspiration to work on revelation of such an exceptional car,” enthuses Toufik Lerari, CEO of the Tequilarapido interactive agency.

Latest-generation multimedia web technology

“On this innovative partnership with Renault, we worked together to explore how new web technologies could revolutionize the customer’s virtual interaction with the new Laguna Coupé,” notes Marc Jalabert, director of the Platform & Ecosystem Division, Microsoft France. Microsoft Silverlight 2.0 (available as a free download) is a latest-generation multimedia web technology used by the www.laguna-coupe.com site to deliver an exceptional user experience including videos of very high quality. The Silverlight Deep Zoom feature offers visitors an unparalleled immersive experience, including very-high-definition photos of Renault Laguna Coupé, with capabilities for zooming in to details with no penalty on display speed.