From London to New York: Motorexpo 2008
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From Monday 9th to Sunday 15th June 2008 the Motorexpo will return to transform indoor and outdoor public spaces of the Canary Wharf estate, bringing a display of the latest vehicles from many of the world’s leading motor manufacturers.
This year’s Canary Wharf London event will be the 13th annual consecutive Motorexpo and will be followed by the first international Motorexpo event, which will run from 15th- 19th September 2008 within the heart of New York’s Lower Manhattan business district at the World Financial Center.
MOTOREXPO HISTORY
In June 1996 Graeme Carver, Motorexpo Managing Director, brought together six London car dealers to create an entirely new format of motoring event. Its focus was to engage the growing business population, those based at Canary Wharf and their business visitors, together with a display of the latest product available from many of the world’s leading motor manufacturers. It was a format that marked stark contrast from more traditional motor shows with a focus primarily on the selling of vehicles rather than the simple exhibition of them; offering its audience a free-to-visit structure and its exhibitors a low cost, yet high quality opportunity. Since the inaugural event in 1996 the total audience figure has risen by approximately 15% year on year and is consistent with the rapid development of the Canary Wharf estate over the past 12 years. A total of 354,486 visitors attended the 2007 Canary Wharf Motorexpo.
A DIFFERENT FORMAT OF MOTOR SHOW
While there are a number of differences between the Motorexpo and other more traditional motor shows, the primary of these is the environment within which the Motorexpo is unveiled. The vibrant and modern landscape of the Canary Wharf estate offers manufacturers an exceptional level of both design and production flexibility, which ensures that exhibiting cost stands at a comparatively low rate as opposed to the static exhibition hall setup of traditional motor shows.
With a wide range of locations to choose from, including the opulent marble lobby of One Canada Square (Britain’s tallest tower), the landscaped parks of Canada Square or Jubilee Park or the sculpture-laden hard standing areas such as Montgomery Square, the innovation of the Motorexpo as a motor show is clearly evident.
2008 CANARY WHARF LONDON MOTOREXPO – SHOW DEBUTS
The 2008 Canary Wharf London Motorexpo will be the platform for a total of 19 show debuts:
The Motorexpo has a long standing tradition for being used by manufacturers as the ideal setting for their latest vehicle launches. The past two years have seen the Motorexpo utilised as the launch platform for the Alfa Romeo 8C Competizione, Aston Martin V8 Vantage Roadster, Mercedes-Benz C-Class and Porsche 911 Turbo amongst others. For 2008, and in addition to the confirmed debuting vehicles, rumours are rife of some big surprises to be unveiled at the show.
2008 MOTOREXPO BUSINESS PARTNERS
The 2008 Canary Wharf London Motorexpo is delighted to announce that for this year’s event our Business partners will be:
THE FUTURE
Following the completion of the 2008 Canary Wharf London event, attention will turn to the first international Motorexpo set to be unveiled to the business population of New York, when the 2008 World Financial Center New York Motorexpo opens from Monday 15th September. Confirmed exhibitors include Aston Martin, Jaguar, Land Rover, Morgan and Porsche. Full details will be made available closer to the event.
Graeme Carver, Motorexpo Managing Director, said; “2008 represents a significant year in the development of the Motorexpo and I am delighted at the progress we have made on both sides of the Atlantic. It is anticipated that our shows will receive a combined audience of over 700,000 visitors with most of these being the time-poor, cash-rich individuals based at our locations within two of the world’s leading business districts.”