Skoda Australia announces new ambassador partnership with the internationally acclaimed Australian cyclist, Phil Anderson OAM

Škoda and one of Australia’s cycling hero's, Phil Anderson, both share a real passion and commitment to cycling. Škoda’s association with cycling reaches back over 100 years. Now part of the Volkswagen Group, the fourth largest automotive group globally, Škoda first began manufacturing bicycles in 1895 before commencing production of motor vehicles, and the association with cycling continues. Škoda is a partner of the UCI (Union Cycliste Internationale) and sponsor of the most prestigious cycling event worldwide, the Tour de France. This year Škoda became the premier partner and official car sponsor of Australia’s Tour Down Under.

Phil Anderson won gold in the 1978 Commonwealth Games, turned pro and joined the intensely competitive professional European road circuit with a career spanning 16 years and culminating with additional Commonwealth gold in 1994, the year of his retirement. Anderson also holds the unique honour of being the first Australian (and first non-European) to wear the prestigious yellow jersey in the Tour de France. Ultimately Phil Anderson wore the yellow jersey 11 times and rose to number one in the world.

“Phil Anderson paved the way to Europe for the Australian riders of today and is highly respected for his achievements. In some ways we are trying to do what he did, but in reverse, by introducing the Škoda brand to the Australian market. It’s a great fit and its fantastic having Phil on board”, said Mattthew Wiesner, Head of Škoda Australia.

To further cement its support of cycling in this country, Škoda Australia is now the Official Broadcast Partner of Cycling on SBS. Škoda sponsors the daily highlights from the most exhilarating and challenging cycling races across Europe. In May, Škoda and SBS bring you the best highlights of the Giro d’Italia, July sees coverage of the most gruelling cycling event of the year, the mighty Tour de France and August highlights the Vuelta a Espaņa. Cycling fans also have the opportunity to enter a prize draw on www.sbs.com.au for the chance to enjoy their own VIP Tour de France experience, courtesy of Škoda Australia and SBS.