The new Peugeot 407 Renewed driving pleasure

PARIS, France - Since its launch, the elegant, distinctive and dynamic 407 Saloon and SW have become a benchmark in their segment due to their high levels of road holding. They also introduced a touch of style into a segment based around traditional yet conventional saloon and estates, designed with just volume and practicality in mind. Peugeot based the design of the 407 around a number of core motoring values identified from its customers: appearance and technology, driving enjoyment in both the Saloon and SW models, with the SW particularly ideal, due to its versatile for leisure pursuits, for both families and individuals or for business activities.

The 407 …a distinctive ‘stylish vehicle’ …

One of the main attractions of the 407 Saloon and SW is their feline appearance. The forward positioned and inclined front windscreen, bold rear design, large wheels, the 407 has all the personality that underlines the new design signature of Peugeot cars and has become an inspiration for the design of the front of all new models. Characterised by an ever more distinctive design at the front, with an air intake that fits perfectly both in terms of technical performance and its bold design, it provides the 407 with its overall dynamic image.

Its dynamic characteristics including exceptional road holding, is the result of a number of technical solutions and Peugeot’s expert fine tuning of the suspension, benefiting both ride and handling.

In 2008 … The new 407

Since its launch, the 407 has enjoyed a strong position within its segment due to its distinctive appearance that sets it apart from the other vehicles in the segment and is still contemporary with the 207 and 308 models. It continues to excel in terms of road holding and offers a combination of active safety, driving enjoyment and comfort of the highest level. In anticipation of the changing expectations of its customers, Peugeot will strengthen the appeal of the 407 even further this summer.

The New 407 enhances the core aspects that are the key sources of enjoyment experienced by its users.

Subtle visual improvements updating a design that is just as dynamic and bold as before but now offers more in terms of elegance, robustness and high quality, both externally and internally.

New enhanced comfort equipment increases the appeal of the different versions by offering even greater wellbeing to its occupants, in particular onboard temperature control and new telematics systems.

New equipment like front parking assistance enhances the car’s world-wide reputation for ease of driving and dynamic performance.