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Jaguar Signs Up as Exclusive Advertiser for Launch of Market Intelligence Center Video Business News


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CHARLOTTESVILLE, Va., May 12 -- Renowned luxury car manufacturer Jaguar will become the exclusive advertiser for the launch of Market Intelligence Center video business news website section (http://www.gotomic.com/videonews), it was announced today.

The Market Intelligence Center is operated by Fresh Brewed Media, a leading independent research firm providing research and analytical tools for equity options investors. The firm has experienced substantial growth over the last several years as a growing number of investors have turned to conservative options trading as a vehicle for managing market volatility. The Market Intelligence Center is a free advertiser-supported news and information website with more than 200,000 registered members from all over the world. In addition to the more than 600 news stories produced for the site each business day, the Center uses its patent-pending "SmartRead" technology to automatically read, analyze, classify, and rank company news stories giving members up to the minute access to the most significant market moving news.

The Jaguar advertisements are part of an expanded video capability being added to the Market Intelligence Center site, which includes daily news feeds from Bloomberg Television on specific stocks, sectors, and other critical business news. Jaguar will air a 15-second commercial before each Bloomberg video, and potential customers will be able to click through to the official Jaguar website for specific vehicle details, dealer location and purchase information.

"The demographics for the Market Intelligence Center are a great fit with the Jaguar customer base," said Victor Schiller, chief executive officer at Fresh Brewed Media. "What's more, we are seeing interest in options research and trading continue to increase as investors look for ways to protect and grow their portfolios in the current volatile market environment. This is driving increased levels of traffic to our site, a trend that Jaguar should find compelling."

Trading in stocks options was up more than 43 percent in April 2008 compared to the year before, according to data compiled by the Options Industry Council (OIC). In 2007, options trading set a new volume record, increasing 41 percent for the year.

"As trading in equity options continues to grow, we are very excited to be at the forefront of assisting and educating busy investors who are not likely to have time to watch hours of television or delve deeply into the day's news," continued Mr. Schiller. "And I cannot think of a better fit for our Market Intelligence Center members than Jaguar to take the role of our exclusive automotive advertising partner for this new service launch."

About the Market Intelligence Center

The Market Intelligence Center (http://www.gotomic.com/) is a division of Fresh Brewed Media (http://www.go2fbm.com/), a Charlottesville, Virginia based independent investment research firm focused on the U.S. equities and options markets. Its unique set of analytical tools, screening techniques, rigorous research methods and committed staff provide solid information to help subscribers strive to make the best investment decisions possible. Its analysts have professional backgrounds ranging from accounting to engineering and all share a passion for digging into the numbers to discover optimal hedged equity option trades.

Fresh Brewed Media's Investors Observer launched its first model portfolios in December 2002 and with its current five web publications serves a subscriber base of well over 500,000 investors, who receive its investment newsletters, market research, daily reports, news stories, and portfolio services. Fresh Brewed Media's Internet publications include Investors Observer (http://www.iotogo.com/), The Market Intelligence Center (http://www.gotomic.com/), Standard & Poor's Options Strategies (http://www.spoptions.com/), Seven Summits Strategic Investments (http://www.go7now.com/), and the Fresh Brewed Media Financial News Service (http://www.fbmnews.com/).