Honda to Report Service Information to Carfax

Automaker Backs Carfax Service Link Program, Encourages Dealer Participation

CENTREVILLE, Va., April 29 -- Carfax today announced that American Honda Motor Co. has joined the Carfax Service Link program. Service and maintenance information will be reported to Carfax for vehicles serviced by Honda dealers participating in Carfax Service Link. The free program creates a virtual directory of trusted dealerships that new owners can bring their car back to for maintenance.

"The Carfax Service Link program gives further affirmation to our customers that they're purchasing a high-quality, well-maintained Honda vehicle," said Dan Crowe, Automobile Remarketing Manager for American Honda. "It's another value-add from Carfax that helps participating Honda dealers better meet customer needs and, ultimately, sell more vehicles."

Honda strongly encourages their dealers to participate in the Carfax Service Link program. More than 280 Honda locations already report their service information to Carfax. This free enhancement puts any participating dealership's name on the Carfax Report of each vehicle they service. Dealership contact information and a Web site link appears alongside each service record on Carfax Reports to help dealers retain these vehicles in their service cycle.

"In today's economy, it's important to take advantage of every opportunity to maximize your profitability," said Larry Gamache, communications director at Carfax. "People are more likely to have their cars serviced at a place that is already familiar with the vehicle. Participating dealers can advertise their service centers for free on Carfax Vehicle History Reports, bringing car owners back for future maintenance and ultimately increasing revenue for the dealership."

Carfax Service Link is a free program that's open to any dealership. For more information about Carfax Service Link, visit CARFAX.

About American Honda Motor Co.

Honda is the world's largest engine maker, producing a vast array of products, including automobiles, motorcycles, power equipment and, soon, jet aircraft -- all designed to advance mobility and improve the lives of people through continued innovations in technology and design. Based on its belief in The Power of Dreams, and in the ability of individuals to create a new and better future for society, Honda also supports a variety of initiatives aimed at advancing education and creating experiences of discovery that help people to see and achieve their own dreams. For more information on Honda's philanthropic efforts and other innovative business initiatives, please visit HONDA