'Dealership to the Stars' Automotive Legends Selects NeoSynergy Dealer Management System

BLOOMFIELD HILLS, Mich. - NeoSynergy, a Web-based automotive software firm, announced today that the company has completed the installation of their dealership-management system (DMS) at Automotive Legends, a premium automotive dealership and lifestyle boutique located in Malibu, Calif. NeoSynergy is providing the company with a comprehensive system to quickly and effectively manage its inventories of prestige vehicles, automotive accessories, and lifestyle and fashion lines. In addition, NeoSynergy software will help Automotive Legends provide consumers with targeted information about available products.

"We are honored to work with Automotive Legends and to add such a renowned brand to our client roster," said David Wassmann, Chief Executive Officer and President of NeoSynergy. "NeoSynergy offers clients such as Automotive Legends unparalleled tools to efficiently manage their business and to streamline the marketing of their products and offerings online. With 80 percent of consumers shopping online, Web marketing is increasingly becoming a core component of dealers' business, not just an extension of their advertising efforts."

The Darwin of Technology

The cornerstone of NeoSynergy's revolutionary system is the Web-based Darwin XE software package, which handles inventory, customer records and transaction data for the sales, service and parts organizations in real time. Accordingly, Darwin XE is the only system dealers need to track and manage all aspects of their business, including account ledgers, product inventories, vehicle sales reports and documentation, consumer-contact information, and parts and service performance.

As a Software as a Service (SaaS) solution, Darwin XE offers a number of technological advantages over server-based software. SaaS is designed to leverage existing Web browser technologies and user controls, for a more intuitive interface. SaaS solutions offer enterprises the ability to pay for subscription-based service on a monthly basis, rather than the large upfront costs for software purchases. In addition, SaaS solutions, such as Darwin XE, ensure subscribers have access to the latest technology, unlike traditional software packages that require downloading technical patches or purchasing newer versions of the product.

After reviewing many management solutions, Automotive Legends selected NeoSynergy primarily for the enhanced usability and cost advantages over server-based systems. Darwin XE offers Legends the ability to track and manage sales of vehicle, automotive accessories and lifestyle products in one convenient system with a single, easy-to-use, interface. This lets Legends staff spend less time on system administration and more time on business management. Plus, Darwin XE costs significantly less that other systems, with lower monthly subscription rates, and no requirements for a long-term contract or specialized computer equipment. The Web-based application also dramatically decreases the amount of energy and paper consumed by a traditional DMS.

The Darwin XE system is designed to feed inventory and pricing information direct to the web, streamlining online marketing efforts. When paired with NeoSynergy's Best Deals service, the system makes dealers' vehicle inventory and specials available to more than two-million car shoppers each week through a partnership with AOL . When Buy Direct launches this summer, customers will be able to place deposits, start the financing process, or complete the full transaction online.

"From a business perspective, NeoSynergy is a great fit for Automotive Legends -- allowing us to manage our vehicle and retail inventory in one system," said Wil Cashen, Customer Sales and Dealer Support of Automotive Legends. "From a customer perspective, the ability to purchase our cars and products online will be a very compelling option. From an environmental perspective, we appreciate that the Web-based NeoSynergy systems will reduce our paper use, and be much more cost and energy-efficient than running a dedicated computer server in our facility."

For more information about NeoSynergy, Darwin XE and other products that help dealers sell more cars for less money, visit NEOSYNERGY or call toll free 866.972.5372.

Automotive Legends is Bringing "Green to the Scene"

The environmentally friendly management program is a part of Automotive Legends' larger initiative to help improve the environment and community of Malibu. On Saturday, April 19th, Legends will be celebrating Earth Day with a fashion show launching California's Rising's Spring Women's Collection, titled Peace, Love & Trees. The special Earth Day event will take place at the Malibu Country Mart in Malibu, Calif. from 7:00 p.m. - 11:00 p.m. PST. Consumers will be invited to purchase apparel from California Rising with 20 percent of sales going to Dream Street, a camp for kids with cancer and terminal illness dreamstreetfoundation. Guests will also have the opportunity to participate in a specialty auction to generate additional money for Dream Street. The free event is open to the public. For more information visit: legendsboutique or californiarising.

About NeoSynergy, Inc.

NeoSynergy, Inc., based in Bloomfield Hills, Mich., is a provider of Web-based enterprise automotive retail management, advertising and e-commerce software and services to the automotive industry. NeoSynergy's suite of products -- Best Deals, Buy Direct and DARWIN XE -- enable manufacturers, service providers, dealers and consumers to be linked in real time via the Internet to seamlessly conduct vehicle, parts and service transactions. NeoSynergy's products allow dealers of all sizes to improve operational efficiency, generate revenue and consolidate accounting across multiple locations, franchises and system services.