Green Your Car For Earth Day
Media Contact: Carly Shanahan, The Dowd Agency 212.686.7777 carly@dowdagency.com GONITROTIRE HELPS DRIVERS “GREEN” THEIR VEHICLES AND WALLETS IN TIME FOR EARTH DAY NITROGEN TIRE INFLATION TECHNOLOGY PAVES THE WAY FOR A GREENER ENVIRONMENT, SAVINGS ON FUEL AND SAFER DRIVING NASHVILLE, TN — April 16, 2008 — GoNitroTire, a member of environmental advocacy organization Global Green USA, is helping drivers transform their vehicles into safer, cost-effective modes of transportation in time for Earth Day 2008. Previously available only to major industries such as NASCAR and the U.S. Military, GoNitroTire now provides nitrogen tire inflation to consumers and business fleets through advanced technology products UltraFill99+ and TireXtender, available at www.GoNitroTire.com. “The day has come for Nitrogen Tire Inflation to be embraced in the public domain… tried and tested by large industry and professional motor sports for decades,” said GoNitroTire Founder and Managing Partner Ken Lawton. “It is the best piece of green technology to emerge in many years… Our other Nitrogen products will further revolutionize the way people maintain their tires and for GoNitroTire, simply another platform for growth.” With gas prices reaching their highest national average cost since 2005, it’s no surprise consumers are looking for an effective way to reduce their dependency on gas. But do they know it’s as easy as changing the type of air that’s in their tires? A recent study by the Ford Motor Company found that the average truck driver saves 8% yearly on gas by injecting nitrogen in their tires, providing extended, even tire wear over time. In addition, according to Rubber Manufacturers Association, only one in five drivers check their tire pressure properly. A tire can be 30%-40% deflated and still maintain a normal appearance. Tires inflated with nitrogen feature larger molecules than conventional air to push against the internal walls, effectively maintaining proper pressure and extending the tire’s life up to 30% longer. Just as an engine benefits from proper maintenance and top-offs, GoNitroTire’s products provide this same benefit for tires. - continued - In an effort to help non-profit organizations that support green technology, GoNitroTire donates a percentage of their annual profits to Global Green USA (www.globalgreen.org). Founded by President Mihkal Gorbachev in 1993, the organization offers environmental support through innovative research, cutting-edge community based projects and targeted advocacy. GoNitroTire is proud to support Global Green USA, in the interest of finding a solution to best sustain the balance between man and the environment. ABOUT GONITROTIRE Ken Lawton is the founder of GoNitroTire, a three year old company helping consumers and fleet operators to improve their bottom line through safer, longer lasting tires, greater fuel economy, and a better balance between man and our environment has become the company’s m and ate. UltraFill99+ is advanced Nitrogen technology, which since its release in April of 2007, has become the bench mark for Quality, Performance, Versatility and Value in the field of Nitrogen Tire Inflation today. Its ease of operation and self contained design has made it the thoroughbred of Nitrogen Systems. No changes need to be made to the vehicle or tire and is designed to quickly fill automobile and truck tires, large and small. Versatility in varied climates further sets UltraFill99+ apart from other Nitrogen systems that are membrane based. TireXtender is an aerosol top-off product that enables owners of Nitrogen Inflated Tires to easily maintain the Nitrogen purity, important for optimal benefits of improved fuel economy, tire wear and ease of maintenance. Analogous to the quart of oil, owners use to maintain optimal efficiency and performance with their engines. TireXtender and UltraFill99+ provide the winning combination for peak performance in all inflated tires. For more information about GoNitroTire and the benefits of nitrogen tire inflation, please visit www.GoNitroTire.com or contact Carly Shanahan at 212-686-7777 or carly@dowdagency.com. # # #