DRIVEN Media Kicks Off 2008 With Zero Motorcycles and Jig-A-Loo as Two Hot New Clients

TEMECULA, Calif., April 14 -- DRIVEN Media Communications, a leading Southern California automotive public relations and marketing firm, announced that Zero Motorcycles and Jig-A-Loo have selected the agency to develop brand building and media awareness for the companies. DRIVEN Media will "drive" Zero Motorcycles' and Jig-A-Loo's efforts to enhance interest with consumers and media.

"DRIVEN is excited to begin working with these fast growing companies. DRIVEN Media prides itself on business development for its clients and strong media relationships to promote the companies' products," says Michael Caudill, president and CEO of DRIVEN Media Communications. "Zero Motorcycles and Jig-A-Loo are enthusiastic about all the opportunities our public relations efforts will generate in 2008. We look forward to being a part of their success."

Zero Motorcycles, based in Northern California, produces high performance electric motorcycles with cutting edge technology but without all the noise, pollution and maintenance of a traditional gas dirt bike. The Zero X weighs only 140 pounds and delivers over 20 horsepower, similar to a 250cc gas powered off-road motorcycle. Its incredible power-weight ratio is unlike anything else on the market. With the capability to fully recharge the battery in less than 2 hours, a Zero motorcycle will produce less than one tenth the pollution at the power plant than a gas powered motorcycle. The Zero X has speed control, which will allow the owner to customize both speed and acceleration of the bike. One flip of the switch can limit the top speed of the motorcycle while another switch engages the acceleration mode.

Canadian-based Jig-A-Loo is a revolutionary product that combines the power of a lubricant with a water repellant. It can be used all around the home, office, garage, garden, boat or campground on many different types of surfaces. Unlike other lubricants, Jig-A-Loo is silicone-based and does not contain oil, grease, wax or detergent so it will not stain or leave any smell behind.

DRIVEN Media is anxious to begin their work with both companies by providing a combination of strategy, counsel, branding and positioning, along with media and analyst relations.

For more information about Jig-A-Loo and Zero Motorcycles please visit their websites http://www.jigaloo.com/ and http://www.zeromotorcycles.com/.

For more information about DRIVEN Media Communications, please visit their website at http://www.drivenontheweb.com/.

Company News On-Call: http://www.prnewswire.com/comp/133897.html