MADD and #TAXI Public Service Announcement Available

FORMAT: Public Service Announcement

RESOURCES: Downloadable MPEG2, hard copy requests, contact information and more available at http://www.prnewswire.com/broadcast/32680/press.shtml

STORY SUMMARY:

In 2005, an estimated 16,885 people died in alcohol-related traffic crashes -- an average of one every 40 minutes. These deaths constitute 39 percent of the 43,433 total traffic fatalities. Of these, 12,945 involved a driver with an illegal BAC (.08 or greater). The attached #TAXI 15 Second PSA video emphasizes this critical issue and we appreciate your support in helping to prevent further drinking and driving incidents.

#TAXI is an annual sponsor of MADD and its red ribbon outreach project Tie One On For Safety. The public is asked to display red ribbons on their vehicles to show their support for MADD and their commitment to use a designated driver, or find a safe ride home. #TAXI's innovative service fits perfectly into this outreach program.

Airing this informative spot will inform your viewers about how easy it is to get a taxi with #TAXI. Callers can avoid busy signals and make good choices, without knowing names and numbers of taxi companies anywhere across the America.

We also appreciate your ongoing support of MADD's key messages, which are designed to educate the public and eliminate impaired driving tragedies. Thank you again for your time and consideration.

The Tax I.D. number for this PSA is 94-2707273. If you have any questions or need additional information about MADD or #TAXI or for interviews, please feel free to contact us the following numbers:

For more information, please visit: http://www.cellwand.com/ / http://www.madd.org/

VIDEO PROVIDED BY: CellWand in support of MADD

FOR INTERVIEWS AND FURTHER INFORMATION, CALL: Kelley Tway, MADD National Communications, 469-420-4493 or Michael Sachter, #TAXI 416-534-8688, or ms@strategicmentors.com.

Video: http://www.prnewswire.com/broadcast/32680/press.shtml