With New, Updated Showroom, Toyota to Offer Fans More Fun at AutoZone Park

MEMPHIS, Tenn., April 10 -- Toyota will update its home base this season at the Memphis Redbirds' AutoZone Park: a redesigned three-car showroom packed with interactivity for the 2008 baseball season. The showroom in the Toyota Center will offer fans the bonus of seeing the automakers' all-new products and advanced automotive technology up close before, during, and after games. Different cars, trucks or SUVs are on display every month.

With vehicles like the 2008 Motor Trend Truck of the Year, the Toyota Tundra and all-new 2008 Highlander being showcased, it won't just be Redbird hitters displaying their raw power on game day. Visitors will see a montage of product videos and can use an interactive kiosk to go directly on-line to www.toyota.com and www.buyatoyota.com to learn more.

Toyota and its dealers have sponsored of the Redbirds Triple-A ball club, an affiliate of the St. Louis Cardinals since 2000. The Toyota Center is an integral part of AutoZone Park, which was honored as the 2000 Minor League Ballpark of the Year and houses the BackStop Baseball Emporium. It is the fans' headquarters for Redbirds gear and the largest retail store in minor league sports.

The Toyota Center also houses the Redbirds team offices, the ballpark's catering kitchen, connections to the AutoZone Park concourse during games, and a bridge to the ballpark's club level. The building originally was the historic Wm. R. Moore Dry Goods Building, a Memphis landmark that was rehabilitated during the 1990s. It stands on Toyota Drive near AutoZone Park's entry plaza. Over the season, the showroom will be the scene of numerous special events and will feature activities for children as their parents shop.

The Redbirds play their home season opener against the Omaha Royals on April 11.

About Toyota Motor Sales, U.S.A., Inc.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of more than 1,450 Toyota, Lexus and Scion dealers. Toyota directly employs over 35,000 people in the U.S. and sold more than 2.6 million vehicles in 2007. For more information about our company, please visit http://www.toyota.com/, http://www.lexus.com/ and http://www.scion.com/.