Milwaukee Mile and Car-X Forge Promotional Partnership

FOR IMMEDIATE RELEASE

MILWAUKEE MILE

AMERICA'S LEGENDARY OVAL

Media Contact:  Jim Tretow, Milwaukee Mile VP - Media & Comm., (414)
453-5761 x2222, jtretow@milwaukeemile.com

 

The Milwaukee Mile and Car-X Forge Promotional Partnership

 

NASCAR Race Tickets Key Component In Extensive Marketing Campaign

 

MILWAUKEE, Wis. (April 9, 2008) - Sports fans who race into Car-X for their
next auto repair or scheduled maintenance could be driving away with
Milwaukee Mile NASCAR race tickets, it was announced today by the speedway.

 

This mutually-beneficial promotional partnership is anchored by an
extensive, multi-media marketing campaign targeting automotive consumers in
the greater Milwaukee area, with CarX promoting a race ticket offer with
purchase to the Friday night, June 20 NASCAR Craftsman Truck Series race at
The Milwaukee Mile.

 

In addition to the attractive NASCAR race ticket component, Car-X will
receive the benefit of at-track exposure and visibility in a number of
areas, including signage reaching over thousands of race fans attending the
June 20 & 21 NASCAR events, during The Mile's May 31 - June 1 ABC Supply /
A.J. Foyt 225 IndyCar Series race weekend, and during the speedway's August
22-24 Governor's Cup weekend.

 

This Car-X marketing campaign is tentatively scheduled to begin April 28.
Official details will be available at any of the 13 Car-X Auto Service
locations in the greater Milwaukee area.

 

ABOUT CAR-X

Car-X Auto Service was founded in 1971 by a group of enterprising and
experienced muffler shop owners.  During the early years, Car-X was
primarily an exhaust specialist.  But today, Car-X Auto Service has more
than 175 locations that provide just about any automotive repair you can
imagine.  Car-X was ranked the #1 automotive services franchise by Success
Magazine, and continues to evaluate their position and business to add
products and services that are comparable to today's auto repair climate.
For more information, visit www.carxmilwaukee.com
<http://www.carxmilwaukee.com/> . 

 

ABOUT THE MILWAUKEE MILE

The Milwaukee Mile's 2008 racing season features the stars of the IndyCar
Series racing on Sunday, June 1 - the Sunday following the Indianapolis 500
- in the ABC Supply / A.J. Foyt 225.  Sharing the weekend will be the Indy
Pro Series and the Sears Auto Center 150 USAR Hooters Pro Cup Series.
Wisconsin's biggest motorsports weekend happens at The Mile June 20-21, with
back-to-back NASCAR races under the lights, featuring the NASCAR Craftsman
Truck Series and NASCAR Nationwide Series (formerly Busch Series).  The
speedway's traditional August 22-24 Governor's Cup weekend features
Wisconsin NASCAR superstar Matt Kenseth racing a super late model, the
grassroots Mid-American Stock Car Series, plus ASALMS North and Challenge
Divisions.  For event tickets and information, visit www.milwaukeemile.com
<http://www.milwaukeemile.com/> .

 

# # #