Bacardi Launches Drink-Driving Awareness Campaign with Michael Schumacher - VIDEO STORY

PUERTO RICO - April 2, 2008: Bacardi Limited, the largest privately held alcohol company in the world, launches the Champions Drink Responsibly corporate responsibility campaign featuring seven-time Formula 1™ World Champion and Bacardi Limited Global Social Responsibility Ambassador Michael Schumacher. Bacardi Limited's initiative aims at raising awareness about responsible drinking with a focus on communicating an international ‘drinking and driving don’t mix’ message. The Champions Drink Responsibly campaign will be rolled out initially across 40 countries.

Click PLAY to watch video interview and campaign commercial