Milwaukee Mile Clicks With GoDaddy.com

FOR IMMEDIATE RELEASE 

MILWAUKEE MILE

AMERICA'S LEGENDARY OVAL

Media Contact:  Jim Tretow, Milwaukee Mile VP - Media & Comm., (414)
453-5761 x2222, jtretow@milwaukeemile.com

 

 

GODADDY.COM CLICKS WITH THE MILWAUKEE MILE

 

Highly Visible Backstretch Naming Rights for Legendary Oval To Go Daddy

 

 

MILWAUKEE, Wis. (April 2, 2008) - The world's oldest active speedway, The
Milwaukee Mile, announced an agreement today with Go Daddy Group Inc., the
world's largest domain name registrar, making GoDaddy.com an official
partner of America's Legendary Oval.

 

The Milwaukee Mile will provide Go Daddy highly-visible positioning in front
of thousands of loyal race fans and millions of television viewers, adding
to GoDaddy.com's growing involvement in major league auto racing in the
United States.

 

This agreement re-badges the historic oval's back straightaway the
"GoDaddy.com Backstretch" and provides naming rights of The Milwaukee Mile
Grid Girls, plus activation with the speedway's Mobile Mile interactive
display, trackside big screen visibility and fan midway access during event
weekends.

 

Race fans will have Go Daddy in hand, as well, as The Milwaukee Mile race
ticket backs will feature a special GoDaddy.com promotion aimed at saving
customers money.

 

"Our sponsorship made sense on many levels, but the idea of watching our Go
Daddy Girl - Danica Patrick - race down the GoDaddy.com Backstretch clinched
it," said Bob Parsons, CEO and founder of GoDaddy.com, an industry leading
Internet company that helps people and businesses build their online
presence.

 

Go Daddy's first auto racing sponsorship was with the Indy Racing League's
Danica Patrick, IndyCarR Series' most popular driver who became a "Go Daddy
Girl" in December 2006 and appeared in Go Daddy's 2007 and 2008 Super Bowl
commercials.

 

Go Daddy, also the world's largest paid hosting provider, recently announced
their first NASCAR sponsorship with Hendrick Motorsports and JR Motorsports
in the NASCAR Nationwide Series in six events in 2008, with NASCAR
superstars Dale Earnhardt, Jr. and Mark Martin, among the drivers.

 

"We welcome GoDaddy.com as an official partner, and are pleased to play a
highly visible role in Go Daddy's increasing involvement in motorsports.
There's going to be plenty of great racing action on the GoDaddy.com
Backstretch this summer, that's for sure," said Craig Stoehr, chairman of
The Milwaukee Mile.

 

 

ABOUT THE MILWAUKEE MILE

 

The Milwaukee Mile is the world's oldest active motor speedway, dating back
to 1903.  America's Legendary Oval offers world-class auto racing featuring
the stars of the Indianapolis 500 in the IndyCar Series June 1, plus the
talented teams competing in the NASCAR Nationwide Series and NASCAR
Craftsman Truck Series June 20 & 21.  In addition, The Mile plays host to a
diverse cross-section of short track series and racers including NASCAR
champion Matt Kenseth, on the speedway's traditional Governor's Cup weekend
August 22-24.  The annual "Drive The Mile" event which allows fans to drive
their personal vehicles around the track with proceeds benefiting charity is
scheduled for May 4.  For tickets and the latest on activities at The
Milwaukee Mile, visit the speedway's website,
<http://www.milwaukeemile.com/> www.milwaukeemile.com.

 

# # #